English Language and British English Essay

Language is a social-cultural-geographical phenomenon. There is a deep relationship between language, culture and society. When we study a language, we have to study its dialects, register, slang, taboo, idiolects, etc. We can find the role of language and culture in The Parent Trap movie. The movie tells us about the differences culture of 2 girls who live in London and California. They were separated when they are baby. It was because their parents divorce. One of the differences is on the way they speak and pronounce the words. There are some different vocabularies of American English and British English, but actually they have the same meaning. That’s way, if we learn a language, we have to learn the culture too, in order we can understand the meaning of certain expression or what they mean. There are some different expressions of American English and British English I found in The Parent Trap movie. It is based on word variation ( pronunciation, grammar, accent, spelling, and lexis and idioms ). They are some different expressions which i found in the movie. Split up – divorce, mum – mother, dad – father, totally – completely, I gave you a fright – you scared me, doin – doing, talking- talkin, daughter (ˈdÉ”Ë tÉ™(r) in British English and ˈdÉ”Ë tÉ™r in American English), you gave me a fright – you scared me, oh my god ( /É ¡Ã‰â€˜d/ in American English and /É ¡Ã‰â€™d/ in British english ). CHAPTER II DISCUSSION The Parent Trap is a 1998 movie. It was directed and co-written by Nancy Meyers, and produced and co-written by Charles Shyer. It stars Dennis Quaid and Natasha Richardson as a couple who divorce soon after marrying, and Lindsay Lohan in a dual role as their twin daughters. This movie is very interesting, because there are some events that make us want to know more about the movie. First thing that we can learn from the movie is the differences between American English and British English. There are some differences in English. 1. British English and American English have  different pronunciation of some words. The difference lies either in using different vowel sounds or by stressing the word in a different place. 2. Word choice is also one different aspect between British English and American English. 3. Spelling in British English and American English also different. There are a number of differences between British and American spelling. There are several areas in which British and American spelling are different. Words ending in –re ( centre-center ), words ending in –our ( colour-color ), and words ending in –ize or –ise ( recognize-recognise ), etc. 4. Lexis and idioms. American and British also have different expressions or sentences to mean the same thing. There are the analysis of The Parent Trap movie 1. Divorce vs Split up The first different expression that I found is divorce. Annie prefer said divorce to mean when a marriage is ended by an official or legal process. It means British English uses divorce to means that. But American English  prefer uses split up to divorce. You can see in the movie. Annie said ‘ †¦. but my parents divorced years ago’. And Hallie said ‘ †¦. she and my Dad split up when I was baby ‘. Those different expressions have the same meaning. They mean their parents were separated a years ago. 2. Mum vs Mom The second analysis is the different word they use as mom and mum. a mummy. a mum is related to mummy. A mom is related to mother. mom is a famous word but in America they call their mother â€Å"mom†. The O and U are what’s causing all this mess. So, the spelling is different. But the meaning is the same. You can see in the movie. Annie as using British English often say mum rather than mom as in her expression ‘ You’ve never seen your Mum’. But Hallie says Mom to mean a female parent as in her expression ‘ This. It’s a picture of my mom’. 3. Father vs Dad The word ‘father’ in British English means male parent. Actually, it is the same with the word ‘dad’ in America. They have the same purpose but in different word. There are the expressions that show this different word, but actually they have the same meaning. ‘That’s my Dad’ is Hallie’s expression. It shows that American English use the word ‘Dad’ to mean a male parent in their daily life. And I don’t have a father, actually ‘ is Annie’s expression. It shows that British English use the word ‘ Father ’ to mean a male parent in their daily life 4. Realise vs realize Verbs in British English that can be spelled with either † -ize † or â€Å"-ise† at the end are always spelled with -ize in American English. UK English uses an –s where American English often substitutes a -z. As in the Movie Annie said realise with –ise because of British English. Actually, they are true. The meaning is perceive (an idea or situation) mentally. 5. Recognise vs recognize It is also occured in the words recognise vs recognize. The meaning is the  same to show approval or appreciation of. But the problem is in the spelling in –ise and -ize. As I told you before. For the word recognise, it is used in British English. Because American English often uses a -z. 6. Talkin vs talking Actually talkin and talking are the same. The difference is in the spelling. British English prefer uses talking to talkin. The meaning is the same to articulate (words). This word is include register too. Register is a variety of language defined according to its use in a social situation. Talkin include formal technical. 7. Doin vs doing It also happens in the word doin and doing. The problem is the same. The difference in the spelling. The meaning is still same to perform or execute. American say that because of the habbit. They say doin very much without thinking. Doing is likely more formal than doing. 8. Daughter The difference of daughter in American English and British English is in pronunciation. The pronunciation of daughter in American English is {ˈdÉ”Ë tÉ™r}. But in British English is {ˈdÉ”Ë tÉ™(r)} . Actually the meaning is the same as one’s female child. 9. Oh, my god The definition of god is A being conceived as the perfect, omnipotent, omniscient originator and ruler of the universe, the principal object of faith and worship in monotheistic religions. The same thing happens in the expressions ‘oh, my god’. American english prefer say god with {/É ¡Ã‰â€˜d/ } to mean that. But British english says {/É ¡Ã‰â€™d/} rather than {/É ¡Ã‰â€˜d/}. Now, you can choose whether you like to say god {/É ¡Ã‰â€˜d/ } or god {/É ¡Ã‰â€™d/}. You can suit it with your environment. If your environment uses American English very  much, you can use god {/É ¡Ã‰â€˜d/ }. 10. You gave me a fright vs you scared me ‘You gave me a fright’ is the expression that mean someone become frightened. But this expression only used by British English. American English has different expression to mean someone become frightened. American English often uses ‘ You scared me ‘. This event shows that British English is not only different in pronounciation and spelling from American English, but also idioms is the other difference. Those British English and American English are right. The problem is only on the way they show the expressions in a sentence. 11. Lovely girl For British English the expression of ‘ lovely girl ‘ means a kind girl we know. She almost like a sister because her kind. This expressions is to show that we are happy having a good friend. Actually it is strange to American people to say ‘ lovely girl ‘. But Britain often say ‘ lovely girl’. 12. Completely vs totally The next expressions is completely vs totally. Completely is used in British English. the meaning is to a complete degree or to the full or entire extent. Totally is used in American English. the meaning is to a complete degree or to the full or entire extent. CHAPTER III CONCLUSION The conclusion is it doesn’t matter to use those different expressions as long as suitable with your environment. Actually, the meaning of those expressions are the same.

Exemplary Leader Philosophy Paper Essay

I never aspired to be an ethical leader before this class. It is not that I acted unethically, but that I never understood the importance of being an ethical leader. As a child, I was constantly changing my mind about what I was going to be when I grew up, but never once did â€Å"ethical† cross my mind. It seems as though this is a common theme among human beings, that we see success through the masculine lens of materialism and consumerism. Being able to acquire the newest, biggest, most innovative thing is what motivates us from a very young age. This is not something to be necessarily ashamed about, because at one point or another, everyone acts out of self-interest and solely for self-advancement. The thing that has to change, however, is the amount of fully-grown adults who still act out of self interest, and more specifically, adults in leadership roles, managing corporations, institutions, cities, states, and countries, that pull their team in the right direction for themselves, and not necessarily for the organization. This class has taught me who I am, both as an individual and as a part of a cohesive team, who I can be, thanks to the concepts and thought-provoking readings and lectures, and how I can get there by utilizing these concepts and strategies. Throughout the course of this semester, I have been able to continue producing the same amount of success as I have in the past, but I have been able to do it the â€Å"right† way. By identifying the strengths, weaknesses, opportunities, and threats to those opportunities of my personality and character, I have been able to identify my true self. This identification process is the first step toward becoming an ethical and moral example for peers, subordinates, and even superiors, both in a professional sense and in a personal sense. â€Å"History shows that where ethics and economics come in conflict, victory is always with economics. Vested interests have never been known to have willingly divested themselves unless there was sufficient force to compel them.† – B. R. Ambedkar This quote, spoken by Indian scholar B. R. Ambedkar, shows the belief in the common phrase, â€Å"business ethics is an oxymoron.† It is this mentality that began the self-fulfilling prophecy that business leaders use as an excuse for unethical behavior. The â€Å"slippery slope† of ethical breakdowns, as Badaracco calls it, begins with a mentality that justifies the diversion of ethics and economics. Throughout the rest of this exploration of the current self, the prospective self, and the presentation of a development plan, I will disprove this mentality. Current Self In order to effectively assess one’s ethical and moral fortitude, one must objectively identify his strengths and weaknesses relative to being an exemplary ethical leader. Furthermore, one must then address each individual aspect of his personality, including character traits, values, and integrity through relative ethical concepts and principles. By executing this process, one can truly learn about oneself and identify the necessary steps to becoming the possible self, or leader he wants to become. The process of identifying your own strengths and weaknesses can be difficult, especially in terms of being completely unbiased and objective. The key to successfully doing this is in relying on factual evidence that supports each strength and weakness. To be considered either, however, there must be a certain consistency in terms of actions as well as intent, which proves the validity of each strength or weakness. During my self-exploration, I thought back to some of my first memories in order to serve as a foundation for my moral potency and character, and to see how my experiences have shaped my personality, both positively and negatively. This process has given me perspective and helped me attain the knowledge necessary to complete an objective report of my own personality, values, skills, characteristics, and motivations. Without this process, I would have been subject to a common decision making fallacy that was taught in my organizational behavior class, known as the tendency to use information at hand, which describes a person’s inclination to make a decision based on readily-available information, rather than fact-based evidence. In this case, the â€Å"readily-available information† would be anecdotes and experiences that â€Å"stick out† in my memory. These examples are not necessarily wrong to use, but basing my process on them wholly would provide data inconsistent with my true personality. Since I can remember, I have always been a fierce competitor. This is shown through my spirited drive to achieve that has permeated my entire life, from academics, to extracurricular activities, to athletics. This competitiveness has both positive and negative effects on my leadership abilities, because I am driven and motivated to achieve goals, but can prove dangerous in team situations where group consensus is necessary. The competitive nature that is ingrained in my personality can lead to a concept called â€Å"me-ism†, described by Badaracco in chapter 4, which explains the phenomenon of being so goal-oriented that you lose sight of the effects that your actions have on other people. This concept can also relate to Badaracco’s inattentional blindness and motivated blindness, which describe occurrences in which one’s personal goals or lack of careful observation override that person’s ability to sense an ethical dilemma. My competitive nature has led to many successes in my life, including winning the New York under-18 state hockey championship, becoming the first non-senior to be an alternate captain on the Wake Forest club ice hockey team, and of course being accepted into this business school. These examples are all evidence of my competitive nature, and describe my desire to lead and win simultaneously. The concept of the future is tremendously fascinating to me. In another BEM class that I took this semester, we did a personality assessment that included over one hundred twenty questions and returned your five biggest personality strengths, and â€Å"futurism† was one of mine. I truly enjoy thinking about the future because of its uncertainty. I feel so much potential and possibility for myself, which is strengthened by my competitiveness. My ability to constantly think about the future while still keeping my â€Å"feet on the ground† and completing my assignments in the present is one of my most powerful strengths. My futurism keeps me on track toward achieving my personal and organizational goals. Becoming a transformational leader begins with the futurist outlook combined with a strong moral potency, which is the combination of three moral factors: moral ownership, moral courage, and moral efficacy. Moral potency, when combined with futurism, provides a leader with a strong moral and ethical foundation on which to base decisions, as well as the ability to envision the potential of a given organization. By acting in this way, a leader can start a chain reaction called the contagion effect, which is the phenomenon that occurs by promoting a transparent, ethical, and fair environment, starting from the C-level executives and â€Å"infecting† every employee underneath. The aforementioned strengths of mine, a strong competitive nature and a futuristic outlook provide me with an ethically-ambiguous foundation, meaning that both highly ethical and highly unethical leaders sport these qualities, and the actions that I make within the next few years will decide on which end of the spectrum I fall. In order for me to ensure that I do not start down the slippery slope of unethical decisions, I must be conscious of the fact that each decision I make has ethical implications, and I also must be weary of my weaknesses that could lead me down the wrong path. Acknowledging one’s weaknesses is critical to the process of defining your current self. As the saying goes, â€Å"nobody’s perfect,† and the only way to minimize the mistakes you make throughout your life is to accept the fact that you do have weaknesses, and to analyze what they are, why you have them, how you act on them, and how to correct them. My competitive drive has led me to have a strong desire to please authority figures, which is a major weakness of my personality, not in the sense that it is bad to desire recognition and achievement, but it frequently leads to Machiavellian, â€Å"ends justify the means† justifications of morally questionable actions. One of Badaracco’s ethical breakdowns, which he discusses in chapter five, the overvaluation of outcomes, directly relates to this personality trait. Two years ago I interned for a brokerage firm on the floor of the New York Stock Exchange, and my boss was a task-oriented, results-driven leader, a common type in the financial sector. He demanded that the team of four interns provide a daily projection of trade volume based on an algorithm and spreadsheets dating back to the early 1990’s. After being reprimanded by our boss for presenting him with unfavorable figures, we began to slightly alter the bottom line to get his approval. In this situation, we made a major ethical mistake by overvaluing the results. With the knowledge I have gained from this class, I would have analyzed the decision to alter the numbers using the categorical imperative, and in this situation, especially in the financial sector, it would be a very bad thing if my actions became universal norms. Fortunately, the trade projections were strictly internal, and I found out later in the internship that my boss would assign this project to new interns as a way of â€Å"breaking them in† and showing them the harshness of the business world. This desire to please has affected my leadership skills mostly within the context of leading peers, because, when combined with my competitive nature, I realize that there are few things that I will not consider doing to get ahead, which will ostracize me from my peers and create a divide within the group, decreasing my ability to influence others around me. Another weakness of mine is my tendency to overuse legitimate power when it is given to me. Legitimate power, which is defined as power bestowed upon someone over others, can come as a promotion, as it did in my case, when I was voted captain of my varsity hockey team in high school. This promotion gave me nominal power over my teammates off of the rink, but it was enough to leverage and coerce them to follow my orders. Trevino and Nelson outline the psychology I used to justify this behavior in chapter five, in their discussion of informal organizational cultural systems. The norms usually override formal rules, according to Trevino and Nelson. â€Å"†¦Despite formal rules, regulations, codes, and credos, informal norms are frequently the most influential behavior guides and clues to the culture†. The rationalization that â€Å"it’s the way we do things around here† was understood by my teammates, because the captain before me was the same way. It is this lack of moral potency to realize the unethical behavior and act on my personal values that makes this a weakness of mine. In the heat of the moment, it is hard to stop yourself and think about ethical philosophy, but necessary to promote the organizational culture that is conducive and necessary to running a hockey team. This self-exploration has provided me with a sound basis to analyze myself and prepare to make the jump into the business world with a strong moral compass and the ability to create a working plan to become the exemplary leader that I wish to be. However, first I must decide and articulate exactly what kind of leader that is. Possible Self The second step in becoming an exemplary ethical leader is to identify your possible self, that is, the leader that you wish to become at some point in the future. This can be done in a multi-step process, first by identifying exemplary leaders that serve as role models or mentors to you, and then by analyzing their leadership qualities and determining which of those you wish to attain. It is undeniable that every ethical leader chooses to lead with character and integrity, two of the most important characteristics necessary to manage an organization, but just how do you define character? According to Professor Sean Hannah, character is defined by three aspects: moral discipline, moral attachment or attainment, and moral autonomy. The combination of these facets provides a solid basis for the quantification of leadership characteristics. Moral discipline outlines the ability to act in alignment with your personal values, while moral attachment or attainment refers to one’s ability to hold true to your values over time, and moral autonomy is the ability to formulate moral decisions based on your values and decision-making skills, without the influence of outside factors. Both character and integrity play instrumental roles in the development of ethical leaders, as well as in their ability to become role models for lower-level employees. My most recent role model for ethical leadership is Dean Reinemund, because he has been extremely successful as a leader in two vastly different industries, which shows that he has the skills necessary to lead, regardless of the situational context. During his guest lecture in our class, Dean Reinemund spoke about his â€Å"Four C’s of Leadership.† I believe that these four characteristics are immensely important to become a transformational leader with a vision that inspires employees to work at the highest level possible. The first â€Å"C† is character, which Mr. Reinemund describes as having your internal compass point to â€Å"true north†. Having the character to act in correlation with personal and organizational values in the face of adversity is an extremely admirable quality, and is something that I wish to have in my possible self. Mr. Reinemund’s third â€Å"C† is the one that resonated with me the most, particularly because it is the only aspect of his leadership philosophy that cannot be readily learned. Commitment, Reinemund says, is the passionate, internal drive to succeed, and it is something that is ingrained in your personality. Although you can motivate yourself through other, extrinsic means, the â€Å"warrior’s ambition† that Mr. Reinemund describes is a burning internal passion for the work that is being done. This is another facet of an exemplary leader that cannot be left out. Badaracco writes about Aristotle’s â€Å"Golden Mean† in terms of leadership by describing the balance between having a high concern for oneself and having a high concern for others. By attaining this equilibrium, leaders can act ethically and morally to provide the greatest good for the greatest number of people. This philosophy also relates to Badaracco’s four spheres of commitments that leaders have to navigate during each and every decision they make. Managing the four spheres is an integral part of being an exemplary leader and must be included in my definition of an exemplary leader. The last piece of leadership that I would like to emulate as an exemplary leader is the characteristics of a quiet leader. Modesty, self-restraint, patience, and careful, incremental moves can right, or even prevent, moral wrongdoings without blowing the issue out of proportion. The public displays of heroism, as coined by Badaracco, depicted in movies and television are usually extremely unnecessary and their emotionalism and lack of careful planning undercuts their credibility, while simultaneously decreasing the amount of empathy received from the listener. Being a quiet leader means doing the right thing, especially when nobody is looking, and that is why I admire such a quality and desire to be the quiet leader who allows his exemplary actions speak for him. Action Plan The third and final step to becoming an exemplary ethical leader is to formulate and execute an actionable leadership development plan, which outlines the steps necessary to transform the current self into the desired possible self. By identifying my strengths and weaknesses, and then identifying the ideal leader that I want to become, I can precisely calculate the discrepancy between the two, and what specific steps I need to take in order to become the exemplary leader I want to be. By using course concepts and relating them to my current self, I have come up with the following steps for my action plan: 1. Do not underestimate the weight of any one decision, no matter how seemingly insignificant it may be 2. Follow Badaracco’s steps to becoming a quiet leader 3. Apply Trevino & Nelson’s 8 steps to recognized ethical dilemmas 4. Read and reflect on the characteristics of an Authentic Leader every day 5. Establish a strong support group to help assist my decision making and provide comprehensive unbiased feedback These five steps, if followed correctly, will create the optimal environment to foster my development as an exemplary leader. My action plan is conducive to the type of leader that I want to be, because it focuses on further improving my strengths, and transforming my weaknesses into strengths by utilizing concepts and strategies learned in class. The first step is the most important one, because due to my competitive nature, I have a tendency to rush decisions in order to complete tasks more efficiently, but in the long run, especially in the professional world, I must be able to recognize the ethicality of each decision I make. By analyzing every decision I make from now on, whether it is my choice of shampoo or a multi-million dollar contract, I will be able to acknowledge the ethical repercussions of each alternative. My second step is to follow Badaracco’s steps to becoming a quiet leader, particularly the second rule, which says to â€Å"pick your battles†, and outlines the concept of political capital. Leadership is not defined by how many times you â€Å"blow the whistle†, but how much of an impact you had when you did decide to take a stand. Consequentially, I must make ethical decisions like Machiavelli’s fox rather than the lion. By building political capital and using it wisely, the respect that colleagues, superiors, and employees show you will increase, and therefore your ability to influence them will also increase, which will allow you to lead with confidence. Trevino & Nelson’s 8-Steps to ethical decision making are extremely important, because they provide a framework for which to analyze and come to a conclusion about any decision. The â€Å"action† piece of this step is simple: I have handwritten the steps on a small piece of paper and put it in my wallet, so that I can refer to it in any situation. By slowing down and analyzing each choice I make in terms of these 8 steps, I’ll be able to consistently make the best decision possible, which will instill confidence in my peers as well as show potential to my superiors. On the reverse side of my wallet-sized 8 steps, I have written the characteristics of an Authentic Leader, because I believe that simply being a quiet leader is not sufficient. Being a quiet leader is a great way to get things done, but in the long term may result with my leadership becoming â€Å"silent† leadership, wherein my peers and employees cannot easily see how I analyze ethical dilemmas and may start to infer that I rely on bottom-line statistics only. This is where the slippery slope begins, and my fourth step will counteract the possibility of being perceived as ethically neutral. My final step is to create a support group of people from different parts of my life, including peers such as friends and classmates, superiors (teachers and coaches), and subordinates such as the younger players on my hockey team. By establishing this group, I will be able to ask them to give me feedback on my projected personality. The first four steps of my action plan are important to my development as a leader, however they will be meaningless if what people perceive about me is different than what I want. Moreover, a support group will help me integrate my different lives, as Dean Reinemund spoke about in his lecture, by teaching me that in order to be perceived as an exemplary leader, I must have complete alignment between my espoused personal values and my in-use values in every aspect of my life. Solely having an action plan, however, will not give me the results I desire, which is why I must set both short and long term goals for myself in my journey to becoming an ethical leader. Short-term goals are imperative to maintaining my improvement in leadership skills, because without consistent feedback, it is impossible to gauge one’s progress. The support group I establish will provide me with that feedback. Specifically, I will create a point-based survey and ask each person in my support group to complete it. By doing this, I will have quantitative results at the end of each month to see which areas of my personality need improvement. By setting short-term goals, my competitive nature will enhance my desire to improve, until I reach my long-term goals. Perhaps the most challenging task of this assignment was to envision the evolution of my personality from a college student to a business leader, because I did not know exactly how to set long-term goals. After thinking it through, I believe that the most pertinent long-term goal that I can set is to reflect on my life as a leader, and have no decisions that I regret making. This seems vague, but it must be in order to work. By achieving short-term monthly goals, I will achieve my long-term goal as a result, which is the express purpose of short-term goals. If I can look back on my life as a leader when I retire, and I can honestly say that there is not a single decision that I made or failed to make that resulted in an unethical consequence, I will consider myself a success. Conclusion Throughout the course of this assignment, as well as the class as a whole, I have been exposed to completely new ways of analyzing situations and have been able to integrate those concepts and strategies into my daily life. By creating this action plan for the development of my character and leadership skills; I have begun the preparation necessary to successfully lead in the business world, which is an incredibly valuable head start on students in other business schools around the country. B. R. Ambedkar’s pessimistic quote regarding the ethics versus economics dynamic that I used earlier in the paper was a perfect way for me to gauge the effectiveness of my action plan. I believe that through the analysis of my current self, the reflection and projection of my possible self, and the creation of my leadership development plan, I have been able to disprove the mentality that â€Å"business ethics is an oxymoron† and begin to strengthen the mentality that â€Å"ethics is good business, and good business is ethical.† References 1. Sean Hannah, class lectures and PowerPoint presentations, 8/29/2012-12/4/2012 2. Hannah & Avolio, Moral Potency: Building the Capacity for Character-Based Leadership 3. Trevino & Nelson, Managing Business Ethics 4. Badaracco, Defining Moments 5. George, Sims, McLean, & Mayer, Discovering Your Authentic Leadership 6. Badaracco, We Don’t Need Another Hero 7. Reinemund, class lecture 10/4/2012 View as multi-pages

Discuss Classic Film Posters Essay

Introduction Movie posters today are considered collectibles and rare ones fetch high prices. Great movie posters are hard to find. Historically, most posters are cut and paste jobs that do not sell the movie very well while a great poster could intrigue, shock, inspire as well as excite.   To create sensation and convince viewers, it should be aesthetically beautiful or original as well memorable that a single glance will make the viewer go inside the theatre to watch. According to Kinross (1991), graphic design is the activity that evolved out of what has been known as ‘commercial art’ closely linked to advertising, drawn or painted illustration. The graphic designer is generally acknowledged among themselves as professional designers who are able to work across a range of fields with different media including companies and corporate bodies, book or magazine publishing, exhibition design, signing and architectural graphics, television graphics, posters, among others. Hollis acknowledged that up to the Second World War, artists who are either painters or sculptors such as Kurt Schwitters, Willi Baumeister, and Friedrich Vordemberge-Gildewart. He also added that there had been a crisis in design as computerized designers go off in one direction led by Basel-Wolfgang Weingart and commercially developed by April Greiman and the New Wave of Americans (Kinross, 1991). â€Å"It was something to do with graphic and typographic freedom and with making new images, presenting information as a decorative style†¦ emerged from the new technology of the computer,† Hollis said (Kinross, 1991, p 75). Hollis also believed then that the graphic designer does not control the content of what he or she is designing. He also observed that in postmodernism, there is a large element of eclecticism that borrow past styles and apply them such as what Bruno Mongunzzi, a classic modern typographer and an intelligent designer who is â€Å"not highly original †¦ [with the] notion of â€Å"I don’t want to be interesting, I want to be good,† (p 75). Hollis delineated art as pre aesthetic information while graphics is information which could inevitably become aesthetic. Hollis and Kinross agree that â€Å"graphic design is modernism in the graphic field†¦ the conjunction of image and text† (p 76) of which Hollis emphasized the importance of the relationship between image and text. Lithography (from 1800) was credited to allow joining of image and text laboriously by hand. Likewise, aside from text and image, there was also the conjunction of image and image where photography provided raw material for montage such as John Heartfield’s, and by making surrealism possible — images which appeared to be machine-made. Photography was considered as the central generator of graphic design of the modern movement citing the Volkswagen advertisement in particular (Kinross, 1991). Design as also closely linked, if not overlapped with advertising starting the 1960s. Hollis proposed that it was difficult to separate graphics from marketing which is, â€Å"a distinctly bourgeois activity, which has occasionally, probably through pop music, had connections with some sort of mass culture,† (Kinross, 1991, p 79-80). This paper shall try to discuss the organization, design, use of colour, spatial layout, and lettering in the movie posters: The Bridge on the River Kwai, The Guns of Navarone, The Magnificent Seven, and The Great Escape with the above premise. Discussion: The Bridge on the River Kwai. Design This poster uses period book-type design with an obvious elongated presentation. The type spacing or leading is not controlled and seem to take up much space to provide cramped texts that followed, including the movie title. It also uses illustrations in layered format from the smallest image below, a bigger image above it, and the biggest one showing up close in action the lead character. In fact, the rectangle below the introductory four-line texts seem to be a book cover superimposed on the lower small image with the matching text so that the poster seem to have used a book cover itself. Color The use of color is impressive as the classic eye-catching combination of yellow and red are used. A little of blue text complemented the overall mix of colors. Spatial Lay-out As mentioned earlier, there seem to be a followed desire to use a book cover format with introductory catch lines above and supporting details just below the book cover image. The concept, although longer than the usual movie poster, is impressive. Lettering Type fonts were already used in this print but the title â€Å"The Bridge on the River Kwai† is definitely hand-executed in bold, uneven manner which is very prominent. The Guns of Navarone. Design This one uses comics-type illustration and classic poster size to present strong images of the lead characters and the sea. Already, the use of the classic movie poster lay-out is laid and presented making this one in hand-lettering and cut and paste rendition one for the books. Color The use of the yellow/brown and red combination is another notable characteristic of this movie poster. It is catchy with a huge single image in symmetrical balance with the lead credits. However, its catch line superimposed on the image is not very noticeable or striking. Lettering The Guns of Navarone is also hand-executed with uneven yet type-cast style showing ethnic influence in the design and lettering. The bigger presentation of the lead character names overshadow the movie title, showing that the characters are more saleable than the story plot. Or that each could help sell the other. A witty approach towards commercialism. Spatial Lay-out The use of space and overall design of the poster is pleasing and symmetrical. It is also-well-balanced and does not stray the attention away from it. The Magnificent Seven. Design The Magnificent Seven uses the number image as its main design structure showcasing the face of the lead characters. It has a convincing approach to the use of graphics and confining images in a relevant manner so as to emphasize the number. Color Once again, the colors red and yellow are very evident in this poster although the gray, black and white images of the faces and heads confined within the number add a balance that mutes the overwhelming yellow. The use of the neutrals or muted hues is very rational as use of human flesh colors could drown the effect red and yellow provide. However, additional color on the images below the number 7 could have provided more impact, intrigue and variety. Spatial Lay out The lay-out is quite crampy within the confines of the number 7, with much waste on the sides of each space. The limitation could have been the effect of printing graphics at that time. Use of machine is already evident at this poster and the font sizes and the wasted spaces provide a glimpse of experimentation being used. Lettering A combination of hand-executed lettering and machine type, this one shows the limitation of graphic design during the period. The Great Escape. Design Considered the quad poster, this one uses horizontal design to present the entire poster. The balance is achieved through the placement of small catch line on the left and the title and image on the center-right. Color The use of basic red and blue is very effective as black balances the off-white color of the reversed title in big fat fonts. Spatial lay out There is also the experimentation of text size in this poster. While balance is being achieved, there is also the wastage of some space where the catch line could have gained advantage. However, since commercial design was in its adolescent stage, this is forgivable. Lettering Machine seems to be the evident executor at this poster. Every letter size and type are uniformed and the limited use of space made it more obvious. Conclusion The period when photographs are hardly used, comic and book art illustrations were used in movie posters. These posters achieved classic popularity and acceptance due to use of what are typically accepted design concepts at that time; use of basic colors red, yellow and blue which appear striking against one another at the same time catchy in the commercial sense, attainment of balance and symmetry by not tilting the meter of text and photos to only a single side, or plain use of centering. The lay-out and ettering are evidently limited due to time and resources restrictions. However, in a period when posters were used as announcements and not exactly collectible graphic arts, these are acceptable norms for movie posters. Current trends, however, may provide new design concepts that may or may not be considered acceptable in any other given period. Design mutates, and popular taste is conditioned, influenced, as well as acquired. So does design and movie posters. Reference: Kinross, Robin (1992). â€Å"Conversation with Richard Hollis on Graphic Design History.†Ã‚   Journal of Design History 5 (3) 73-93. Hershenson, Bruce (1998). â€Å"A History of Movie Posters.† Reel Classics.

HR Manager Interview Essay Example | Topics and Well Written Essays - 1250 words

HR Manager Interview - Essay Example Ahmed has held these positions since 1999. He also holds a Masters degree in Economics. Ayoub was born and raised in Jordan. He is currently in the positions of training manager and acting human resources manager. Ayoub has attained a Masters degree in Economics. In 1993, Ayoub moved to Qatar and have thus been working for the Qatar International Islamic Bank for over 15 years. One of the driving factors that led Ayoub to a career in human resources management was that it is a wide open field and much enjoyment can be received from it. Ayoub’s strengths in the human resources department are that he is well-organized, shows great leadership qualities, displays intuition, and tries to get the most out of fellow coworkers. One of the biggest challenges that Ayoub has faced during his career was when he was picked to work in the finance department. Unfortunately, his background in accounting was very weak. To remedy this problem, he took immediate action to gain as much knowledge as he could in a relatively short space of time. In his current role, Ayoub is in charge of imposing the bank’s policies of the human resources department. One thing that Ayoub mentioned was the key stages in the recruitment process of a human resources department. The first thing is to advertise the job far and wide so that many highly skilled candidates can apply. The next step is to sort out all of the CVs based on the job description. Qualifications and experience are also key things to consider. A shortlist then needs to be made and phone interviews conducted with each candidate on the list. Once this list can be shortened down, each of the remaining candidates can be given a face-to-face interview. The final decision is then made after each of the final candidates has been interviewed in person. Ayoub said that when it comes to stress in the workplace, the key is to develop existing support systems to make them more efficient. Specialization

Wet amounts and Hanging Drops Lab Report Example | Topics and Well Written Essays - 500 words

Wet amounts and Hanging Drops - Lab Report Example On the other hand, wet amount method comprises of a very tiny film of liquid sandwiched between a microscopic and a cover slip respectively (Pommerville& Alcamo, 2010). In the two cases, temperature generated from the lamp and concentrated on the slide by the condenser will start to destroy the bacteria within the shortest time possible. Notably, the light should not be on if there is nobody observing the slides. If the cells are not available shortly; a new slide should be made in order to measure motility precisely. Preparation of hanging drop: to perform this experiment, a small amount of Vaseline was placed at both ends of the cover slip using a small stick. A tiny wax pencil spot was also placed close to one corner to assist in focusing. A little drip of culture was then placed in the middle of the cover slip. For the Vaseline to be in touch with the slide and the depression to be above the culture drop, the depression slide was upturned over the cover slip (Pommerville& Alcamo, 2010). The slide was taken and overturned slowly and cautiously to ensure that the position of the culture drop does not change. This was meant to assist in making observations close to the edge of the culture drop and not in the middle. Preparation of wet amount: the preparation involved the creation of a single tiny drip of culture from numerous loopfuls. This was then followed by gripping a cover slide perpendicularly to the main slide while holding the opposite phase of the cover slide that does not have a drop. After that, the coverslip was gradually and cautiously joined with the main slide to ensure that the drip is equally distributed between the slide and coverslip (Pommerville& Alcamo, 2010). Notably, to prevent the coverslip from floating and complicating the process of focusing, only a small amount of liquid was required. Since it is not easy to observe unstained bacteria, using little water was

Policy papr Essay Example | Topics and Well Written Essays - 500 words

Policy papr - Essay Example At the end of it all, one can die very quickly as a result of the diseases. Therefore, a policy to govern the levels of consumption of the junk foods has to be applied in order to ensure that people feed on nutritious foods. One of the effective policies that are effective is that junk foods must be taxed to reduce their consumption. Taxation will make the foods expensive than the nutritious foods. As such, people definitely opt to purchasing nutritious foods, which even if consumed in small quantities, lead to satisfaction. Agreeably, junk foods are cheap to acquire and readily available to the consumers (Matz, 2004). This makes it easy for the low-income earners to acquire them because they cannot afford purchasing nutritious foods. By having the prices of junk foods very high through taxation, positively, obesity will be addressed and decrease at a high percentage of about 15 percent. However, not only should the food be taxed, but also be highly taxed to ensure that the prices rise. However, this will hinder the low earners from purchasing it but for those who can afford, they will continue consuming it. Taxation of junk food will trigger so many factors that will lead to low consumption of calories. When the prices are high, agri-business will be encouraged and there will come up new types of snacks, which contain low levels of calorie. As a result of these new snacks, fattening will reduce at a very high considerable rate. This will prevent the consumers from the bad eating habits of consuming lots of calories and sugar. Through taxation, people will be in a position to consume foods that are affordable and contain low amounts of sugar and fats. Since foods that are less starchy will be affordable to all people including those with low capabilities, their consumption will be high and reasonable because they are healthy (Matz,

Coming to terms Term Paper Example | Topics and Well Written Essays - 750 words

Coming to terms - Term Paper Example Nevertheless, a room for change is gradually taking course. Enlightenment has hit the African continent running and no doubt in the near future, so near than anybody is expecting, this continent is liberating itself from practices which have coined it to ages of under development and social injustices. Youngsters determined to better the place of their birth are rising up to the occasion with no apologies of reclaiming back what corruption, poor governance, and sycophancy has stolen from their countries. This is the picture which is depicted by the icon of African literature, Chinua Achebe in his world’s renowned novel â€Å"A Man of the People†. As he satirizes the situation of how African politics and economy has been taken down on its kneels by self-minded greedy leaders, a lesson is learnt of the potentiality of Africa one day being civilized to heights anybody will leave to adore. The representation of leaders like Chief Nanga who are depicted in the novel as chief decision makers in the top country’ s managing body, the cabinet, is an awake that people need to get to know need for change. Chinua Achebe in his book he uses satire in attacking political leadership in Africa. The main character who is chief Nanga is described to rise to the cabinet position not on grounds of qualitative credentials but on pure sycophancy that saw the country under discussion decent to valleys of inflation. Besides clinching to the power, these politicians want to remain there by all means which includes giving force impressions of how the cabinet work is tough. Precisely Chief Nanga is quoted saying, â€Å"...if somebody want to make you a minister, run away†¦Ã¢â‚¬  (Achebe, p.1-154). By looking into the depth of this statement, Chinua Achebe was trying to bring out the trueness of how those who are in power in Africa are committed into ensuring that they paint a bad

Effects of fast food Essay Example | Topics and Well Written Essays - 250 words

Effects of fast food - Essay Example People need to undertake general exercises in order to reduce the level of calories in their body. Excess consumption fast food leads to increase in the level of calories in the body. As a result, there is a significant increase in body weight. Eventually, consistent increase in body weight leads to obesity and other health related problems such as diabetes and high blood pressure. Apart from causing obesity and other health related problems, fast foods affect people’s lifestyles in a negative way. Obese people often face problems travelling or interacting with other people in public. Social life eludes these people since they cannot participate in social activities such as swimming or playing football. Undertaking various exercises such as jogging becomes remains a major problem. Other lifestyle diseases such as diabetes and high blood pressure require financial assistance, a problem many victims experience. Conclusively, fast food products remain the leading cause of obesity and other health related problems. People need to check their daily intake in order to avoid significant health risks. Therefore, lifestyles diseases and other social issues can be prevented if people follow nutrition guidelines from

Strategic delimma, the quality improvement , equal work load and Case Study

Strategic delimma, the quality improvement , equal work load and quality and patient safety - Case Study Example gaged throughout the project by striving to build trust among team members through team building, strengthening interpersonal relationships and motivating team members by recognizing their contribution to the team (Allio, 2006). I order to get the team underway, Jeff should personally communicate with the expected team members and discuss with them the mission and objectives of the project for them to buy in. After that, he should organize another meeting where they will discuss in detail about the project and progress working on the project with interested members. The committee could have avoided the last minute rush on its project thereby avoiding the conflict on the deadline day of the project. The workload could have been managed easily through cooperation taking in to account the request by one of the team members to be absent for some time at a crucial stage in the project. The committee could work a little bit harder and faster to avoid this scenario. AT the very beginning of the committee’s life, the leader should have come up with a detailed pan on how the workload will be managed. This plan would take in to account significant issues such as the departure by some members at crucial points in the project, including Mariana’s request. The team should include Mariana’s name on the report because of the contribution she has made so far and her desire to do more work to cater for her time off. It was not Marian’s choice to quit the committee at such a point since it was a leadership failure to plan for her absence despite being forewarned. Kyle should reorganize the remaining members in the committee and device a plan for working out the remaining part of the project without Mariana’s contribution. This will facilitate completion of the project within the desired time despite encountering planning problems in the initial strategy of the project. In order to foster strategic thinking in this situation, I will devise an action plan with details

Strategic Plan Report Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Strategic Plan Report - Research Paper Example ale organizations have strategic plans to guide them towards achieving their short term and long term goals, and the United States of America Department of Veterans Affairs is one of them. The Veterans Affairs department is the second largest, the largest being the Department of Defense. This department currently has an approximate number of 280, 000 employees (Longman, 2012). Founded over eighty years ago, this department has many roles and responsibilities, goals and objectives, all of them are centered towards the well being of USA veterans. This department, being a major one, operates with an approximate budget to the tune of $ 80 billion (Longman, 2012). The VA helps take care of veterans patient care, some basic family needs, compensation for those veterans injured during their line of duty, provision of education needs and provision of manageable home loans. The department also takes care of the veterans’ surgery and rehabilitative needs, funeral and bereavement provisions among others. The department’s short and long term goals demand a strategic plan. In the healthcare sector, the main short term goal is to be able to provide cheap affordable yet quality medication for the veterans. This definitely requires a very appropriate strategy, since the provision of healthcare is very vital to any country and its citizens well being (Panangala, 2011; Peter et al, 2013). The aforementioned operational activities form the short term goals of the department. In addition, it also aims at improving its service delivery, reducing the paper work and making disability claims easier for the veterans. The use of more specialized IT in the healthcare sector is also another goal of the organization (Longman, 2012). The department also has some long term goals, one of them being the goal to reduce and eventually get to zero cases of homelessness among the veterans. The department realizes that some of the veterans who spend their life fighting for their country, both

Financial Systems and audits Essay Example | Topics and Well Written Essays - 3000 words

Financial Systems and audits - Essay Example An income statement is composed of several items, including sales, costs, increase and decrease in intangible value, taxes, and outstanding shares. Another key accounting record is the balance sheet. A balance sheet categorizes a company’s resources such as assets, liabilities and owner’s equity. According to Pandey (2002), the components of a balance sheet are divided into current and long-term categories. Pandey (2002) further observes that these components are listed in order of liquidity. Besides a balance sheet and income of statement, a statement of cash flows is also very important in a business. A statement of cash flow provides one with information about a company’s cash receipts and cash payments during a period. According to Khan and Jain (2003), a statement of cash flow has several objectives. Firstly, it is effective in predicting the amounts timing and ascertaining of future cash flows. Secondly, it indicates how cash is used and generated. For thes e reasons, it also helps the creditors, stockholders and customers to determine the flow of cash in a business. Thirdly, it helps an entrepreneur to understand the differences between net income and net cash flow from operating activities. Finally, it helps an entrepreneur to examine a company’s investing activities and financing transactions. 2. Importance of accounting concepts It is important for an entrepreneur to understand different accounting concepts the common of which are business entity, matching concept, money measurement, going concern, accounting period, cost concept, realization concept and accrual concept. To understand the importance of each of these concepts it is instructive to examine their roles. To start with, the business entity treats business and owner as two different entities. In other words, a business entity is the very basis of accounting concepts, conventions and principles. The money measurement concept allows an entrepreneur to distinguish bet ween transactions that can be expressed in terms of money and those that cannot. The going-concern concept assumes a business entity can carry out its activities for an indefinite period of time. This concept is important as it facilitates the preparation of financial statements. The accounting period concept is important in calculating tax, predicting future prospects of a business and helping an entrepreneur to procure credit from financial institutions. The accounting cost concept requires all assets to be recorded in the books of account at their purchase price. This requirement is helpful in the sense that it allows an entrepreneur to calculate depreciation of fixed assets. Another key concept is the dual aspect concept which allows an entrepreneur to detect errors. Another key concept is the realization concept which makes accounting information more objective. Equally important is the accrual concept which helps an entrepreneur to know the actual expenses and income during a particular period of time. In addition, using this concept an entrepreneur should be able to calculate the net profit of his or her business. Finally, there is the matching concept which states that revenue and expenses should be recorded in the same accounting period. This concept should help an entrepreneur to ascertain the exact amount of profit or loss of the business. 3. Factors influencing the structure of accounting systems In order to effectively business it is also important for an

Malcolm X Essay Example for Free

Malcolm X Essay During the 1960’s, the powerful speeches spoken about equality by two men about black empowerment, ultimately lead to them to their deaths. The words spoken by Martin Luther King Jr. and Malcolm X were so strong and influential, helping them gain great audiences and followers. King preached out over the â€Å"brotherhood† among races, and the importance of non-violence. Malcolm X, also advocated for the end to segregation, but emphasized the needs for blacks to become independent of the white man, and stand up for themselves. Both King and Malcolm X had similar goals in their minds, but took distinct paths to attain those goals. Both of their many speeches varied with great distinction. While the content and underlying ideas of the speeches may have different examples and ideas, they both use many common literary devices and rhetorical strategies to attain their audience’s attention. It is through Malcolm X’s use of emotion, together with the use of other strategies, that he ultimately created a more passionate influence on his audience. The early lives that these men lived had much influence on how they would later view racism, and speak out on segregation. Martin Luther King Jr., born Micheal Luther King Jr., was raised with a middle-class family, where his mother and father stressed the importance of obtaining an education (Martin). Malcolm X, born Malcolm Little, came from a place filled with fear and danger, where the â€Å"Klansmen shouted threats and warnings [about how] ‘the good old Christian white people’ were not going to stand for [his] father’s ‘spreading trouble’† (X, Malcolm and 1). Malcolm’s early childhood experiences would be there to haunt him for the rest of his life. The experiences that these men encountered at a young age, planted the seeds to how they would flourish into the voices of the oppressed African-American people, and the ways in which they would deliver their speeches. Malcolm X, was furious at the idea that whites where trying to keep b lacks in their place, and were the reason why equality was still not being achieved. From a young age, Malcolm had suffered the effects of racism, never forgetting his eighth grade teacher telling him that â€Å"[he had] to be realistic about being a nigger. A lawyer- [that was] no realistic goal for a nigger† (X, Malcolm and 38). X, an intelligent student sharing similar dreams as King of becoming a lawyer, where soon shattered, causing him to drop out of school, and turn to drugs in order to get money. After being in jail for six years, Malcolm finally turned to Allah, where he began preaching black supremacy, and the separation between blacks and whites. Martin Luther King Jr.’s most prominent â€Å"I have a Dream† speech is lucid with its use of emotion, and all ­usion. King argues that African-Americans are not free according to the rights outlined in the United-States constitution. King not only presents his argument to the African-American community, but rather to all Americans, white and black. King delivers his argument successfully through his use of ethos. Throughout the speech, King alludes to his Christian morals, speaking out on how, â€Å"one day every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight; and the glory of the Lord shall be revealed and all flesh shall see it together† (Luther King). King acknowledges the fact that the majority of his audience believes in Christianity, therefore understanding the allusion to the bible. Finally, King refers to his audience as â€Å"his people.† This implies that King sees his audience equal and also it shows that not only the black people are â€Å"his people.† King presents his argument towards freedom, strategically placing emphasis on his moral authority. Malcolm X, flustered by King’s peaceful approach to obtaining African-American rights, wrote, â€Å"The Ballot or the Bullet,† as a direct response to King’s famous â€Å"I Have a Dream† speech spoken only a month before. Like King, Malcolm appeals to the emotions of his young black audience, stirring them with anger; and simultaneously, striking fear into the minds of his white listeners. Malcolm’s goal for this speech was to persuade his audience to take action into their own hands and bring about a serious long lasting change. â€Å"The Ballot or the Bullet† begins with Malcolm’s attempt to connect with his audience. He begins by greeting both his friends and enemies speaking out, â€Å"I just can’t believe everyone in here is a friend and I don’t want to leave anybody out† (X, Malcolm. Speech). X, immediately grab s the attention of his audience by, identifying with them, also putting aside religious aspects and focusing on simply â€Å"working together and putting aside their differences to fight for their rights† (Critical). As Malcolm continues delivering his speech, his use of repetition keeps his audience aroused with anger. X repeats, â€Å"I am not†¦Ã¢â‚¬  allowing his audience to identify with him, especially when he says that he is â€Å"not an American, but a victim of Americanism† (X, Malcolm. Speech). Here, Malcolm has fallen victim to racism. When X refers to â€Å"Americanism† he refers to things the United States is guilty of, like sexism, racism, and the power that the government has over people. In this quote, he doesnt feel like a citizen of America anymore, although he should. He is equal to everyone else, but is treated otherwise just because he is African-American. The strong and powerful words that these two men spoke out will always be remembered in the history of the civil rights movement. Although King is a heroine in the eyes of the movement, his methods of obtaining a change were very amicable. It was Malcolm X’s strong militant diction, and his power to stir the crowds’ emotions that helped him instill more passion in what he was arguing for. X’s approach may have arisen from his catastrophic childhood, instilling him to speak out on black supremacy, and the liberation from having the government having control over them. Nevertheless, King’s approach allowed him to gain more followers, but it was Malcolm X’s rage against the white man, that allowed him to create a more passionate audience. Works Cited Boyer, Paul S. The Turbulent Sixties. The Enduring Vision: A History of the American People. Lexington, MA: D.C. Heath, 1990. Print. Biography. Martin Luther King -. N.p., n.d. Web. 24 Sept. 2012. . Critical Analysis: The Ballot or The Bullet. Socyberty. Web. 02 June 2012. . Luther King, Martin. Speech. I Have a Dream. Washington D.C. 28 Aug. 1963. American Rhetoric. Web. 02 June 2012. . Malcolm X. Dir. Spike Lee. Prod. Spike Lee. By Spike Lee and Arnold Perl. Perf. Denzel Washington, Angela Bassett, Albert Hall, and Al Freeman. Warner Bros., 1992. DVD. Martin Luther King, Jr. SparkNotes. SparkNotes. Web. 05 June 2012. . X, Malcolm, and Alex Haley. The Autobiography of Malcolm X. New York: One World/Ballantine, 1992. Print. X, Malcolm. Speech. The Ballot or the Bullet. Cory Methodist Church, Cleaveland. 3 Apr. 1964. Social Justice Speeches. Web. 02 June 2012. .

Long Span Roof Construction

Long Span Roof Construction 1.0 INTRODUCTION A roof, which is the one of the most essential parts of a building, is the covering on the uppermost part of the building that protects the building and its contents from the effects of weather i.e. rainfall, heat, sunlight, cold and wind depending on the nature and intended design of the building (Wiki n.d; Foster and Greeno 2007). The span of a roof is a major consideration amongst other factors including functional requirements and considerations of speed and economy of erection. This can be classified in relative terms as short (up to 7.5m), medium (7.5 m 25m) and long-span (over 25m) according to (Foster and Greeno 2007). The focus of this report will be on long-span roof structures. The idea of utilizing long-span roofing systems in structures was probably developed based on a need to satisfy aesthetical as well as functional requirements of particular buildings such that a balance is reached. Buttressed by Indianetzone Constructions (n.d) opinion, a span is considered to be long-span when as a consequence of its size; technical considerations are placed so high on the list of architectural priorities such that they significantly affect the aesthetic treatment of the building. Long-span buildings create unobstructed, column-free spaces greater than 30 metres (100 feet) for a variety of functions. These include activities where visibility is important for large audiences (auditoriums and stadia), where flexibility is important (exhibition halls and certain types of manufacturing facility) and places where movable objects are housed (Indianetzone Construction n.d). Pushing the boundaries of long span structures has always been a field of interest to the public as well as to professional engineers. Of course lightweight and long-span are relative terms and greatly influenced by the materials used and the technology of the times. Westminster Hall was a huge feat of engineering in the 14th century and in the 19th century; St Pancras station roof was the largest span in the UK for many years. These spans seem very modest now with roofs spanning 200 or 300 m and bridges reaching several kilometers!'(Liddell 2007). An example of a novel long-span roof designed by the architect Edward Durell Stone in the 1950s based on the steel cables used in suspension bridges was the U.S. Pavilion at the 1958 Brussels Worlds Fair (Encyclopà ¦dia Britannica 2010). 2.0 FUNCTIONAL REQUIREMENTS OF ROOFING SYSTEMS It is known that a roof primarily provides a covering over an enclosure, protecting it from the external environmental influence and action by wind, sunlight, snow, temperature, rainfall and other harsh climatic effects. In order to adequately support the actions of these natural disturbances imposed on it by the prevailing environmental conditions including the likely futuristic effect of climate change, the roof has to be efficiently designed to satisfy certain functional requirements as outlined in the work by (Foster and Greeno 2007; Harrison et al. 2009). These include the following: Strength and stability, which is vital to the performance of the structure as a whole. Weather resistance including prevention and discharge of rain, snow and condensation. Thermal resistance involving regulating internal environments by solar heat loss balance, air temperatures, energy conservation and ventilation. Fire resistance including fire safety measures and/or precautions to keep distribution of fire from source at a minimum and provision of adequate lighting. Sound insulation involving maintaining adequate noise levels. 2.1 Strength and stability The roof system functions to provide a great deal of structural rigidity and stiffness in buildings and other areas where they may be applied. A simple case is the tying effect the roof gives to simple buildings with short clear spans where the roof tends to hold the load-bearing walls together such that they do not tear apart. The situation is seemingly different and more difficult to handle when the area of space to be covered by the roof increases in dimensions. According to (Foster and Greeno 2007), the main factor affecting the selection of materials employed in the design of a particular roof system chosen from a wide range of roof types is the span. Principles of modern building (1961) as cited in Harrison et al. (2009) states that there are three basic structural systems that can be used over an opening: the chain, the arch and the beam, of which the chain is the best form for supporting loads over long spans. According to them, roofs can be made out of secondary systems derived by a careful mix of these three basic systems. However, every roof needs to be sufficiently strong to carry the self-weight of the structure together with the intermittent loads for example those due to environmental effect (e.g snow or wind) or maintenance and it must do this without undue distortion or damage to the building, whether perceptible or imperceptible to its occupants. (Harrison et al. 2009). These expectations are codified in provisions contained in various national building regulations including the Building Regulations 2000 as cited in the work by (Harrison et al. 2009), which is specifically for application in England and Wales. A cursory look at the history of roof performance in existing buildings (Harrison et al. 2009) dating back to the eighteenth century, considering the effect of loading reveals that prehistoric dwellings recorded a relatively low performance with respect to the overall loading compared to more recent roof systems (Table 1). This is probably due to advancement in research and technology in this area. Data from a national house condition survey conducted in England as cited by (Harrison et al. 2009) in Tables 2 and 3 respectively shows details of structural problems recorded in dwellings more than a decade before 2006 and within the year 2006. All over the world, engineers and builders are constantly faced with the challenge of establishing cost-effective, adaptable solutions in the design of roof systems to support the loads that come on them. The aim is to seek and find the optimum, economically-feasible method of transferring loads on the roofs to the supporting super-structure beneath over spans of variable magnitudes (Foster and Greeno 2007). They further argue that, in order to make huge cost savings in materials utilized in the design and construction of the roof, a balance has to be reached such that there is an overall reduction in the total dead load to be carried by the roof, which will result in a situation where light weight materials carry majorly imposed loads over great spans. With the reduction in the total load to be carried by the roof, materials are saved and smaller, lighter sections can be used to support loads over long spans. This however, will have significant implications on the serviceability req uirements of deflection, which must be checked during design of the roof structure. As a corollary to this weight effect, (Foster and Greeno 2007) pointed out that one of the inherent structural difficulties in the design of long-span roof structures is reducing the dead/live load ratio, expressed as load per square metre of area covered by the roof, to a safe level thereby improving the efficiency of maximum load carried. Following their argument, increase in spans of roof systems generally result in significant increase in the dead weight of the roof which will lead to a corresponding increase in the ratio and an overall decrease in the efficiency loads carried by the structure. However, these problems can be solved by keeping two key factors as discussed by (Foster and Greeno 2007) in mind when making choice of materials to be employed in the design: the characteristics of the material to be used including the strength, stiffness and weight and the form or shape of the roof. They argued that if the strength is high, smaller volume of material is required to carry loads; also if the stiffness is high the depth of section required will be small as the material will deform under small impact loads; finally, a lightweight material will result in an overall reduction in the weight of the structure. These factors, if carefully considered in the selection of materials will help to develop the most efficient load carrying system where the dead/live load ratio is reduced to a minimum. Another important action apart from effects of weight which is critical in the design of roof structures is wind effect. Gales, extremely strong winds, pose adverse effects on buildings especially roofs in the UK (Harrison et al. 2009). Records by them show that since the wake of the early 90s up till now, about 1.1million houses have affected adversely by gales. This resulted in marked modifications in the codes of practice to give a more robust code BS 6399 Part 2 as cited in (Harrison et al. 2009) for wind load calculations on roof, which takes into consideration various building parameters necessary for a good design unlike the previous publications. The application of the code in the design of roof ensure that certain factors like velocity of wind, height of building ground level, locality of the building, altitude, gust, wind direction and seasonal factors (Foster and Greeno 2007; Harrison et al. 2009). There is some evidence (Foster and Greeno 2007) that wind pressure and suc tion has a harmful effect on roofs supported by buildings especially on the windward end where its effect is greatly felt. As such, for lightweight roofs particularly ones with distinct overhangs, the uplift is extremely undesirable and should be designed with careful consideration given to the joints and connections to the ties, walls and columns as the case may be to prevent the roof from being thrown off (Foster and Greeno 2007). 2.2 Weather resistance As may be given in the provisions of the Building Regulations (2000) document H3 for England and Wales as cited in Harrison et al. (2009), a roof should be adequately designed to perform such that there is zero-tolerance on seepage of rainfall, snow and/or any form of moisture into buildings. In order to achieve this, Harrison et al. (2009) suggests that drainage systems (gutters) with adequate drain capacities be installed in line with the provisions of the building regulations above by considering factors such as: the rainfall intensities (litres/sec/m2), the orientation of the roof and the effective drained surface area. Furthermore, they stressed that the orientation of the gutters should be such that it slopes to the closest drain outlet to prevent excessive loading of the structure in the event of an overspill. They recommend that in cases where overspills are expected, adequate provisions should be made for the design of the drain in accordance with the performance requirement s as stated in BS EN12056-3 and design guidance including testing, maintenance and commissioning in BS 8490 both cited in (Harrison et al. 2009). 2.3 Thermal resistance Thermal resistance of a roof, which could also be expressed as thermal insulation is a key consideration made in the design of roof so as to strike a perfect balance between prevention of heat loss and removal of excessive undesirable heat from dwellings when necessary. Thermal performance of any roof is an important requirement for the design of roof against thermal effects (Harrison et al. 2009). These requirements as encapsulated in the new Approved Document (AD) L as cited in (Harrison et al. 2009) are to be adopted in a more flexible way in a bid to conserving energy, promoting more energy-efficient buildings and roofs as well as reaching carbon emission targets as stipulated in the relevant standards. This, as stipulated by (Harrison et al. 2009) can be maintained by installation of roof lights and roof windows. For the case of solar radiation on roofs (Harrison et al. 2009) has suggested that the roof materials should be ones with reflective surfaces such that in periods of su mmer where the intensity of the sun radiation on the earth is greater consequent upon the effect of global warming, there is an overall reduction in heat absorption transmitted to the interior parts of the building. 2.4 Fire resistance The major safety requirement for roofs is to reach an optimum performance that fire attack will not immediately bring down the roof and will not affect all other parts as in a domino effect (Harrison et al. 2009). The requirement for dealing with roof fires as cited by (Harrison et al. 2009) is covered by test methods in BS 476-3. This test procedure determines the fire performance in roofs by effects of penetration and spread of flame which is denoted by two letters. In order to prevent fire, (Harrison et al. 2009) have stipulated quick guidance for fire protection including cavity barriers, smoke detectors, sprinklers and smoke extraction systems, which help to maintain an acceptable level of fire safety. 2.5 Sound insulation Unwanted sound, which could be termed as noise can be undesirable to dwellers especially when it emanates from an external source. Sound level which is described on a logarithmic scale in decibels (dB) vary in loudness, frequency and time (Harrison et al. 2009). They opined that noise could arise from various weather generated sources like rain, snow, sun, wind or hail. However, they pointed out that these effects can be controlled by applying some general noise reduction principles like coating the underside of the roof with a thicker layer of a weaker material, damping and introduction of PTFE washers between joints. 3.0 DESIGN CONSIDERATIONS/GUIDE ROOF ONSTRUCTION/ERECTION (Griffis 2004) highlights some of the factors which should be taken into account in the design and construction of long-span roofs. He equally outlined strategies, knowledge of which in addition to a pretty good understanding of the structural behaviour of long span structures and careful implementation, will reduce the incidence of collapse of long span structures as well as eliminate some of the concomitant problems of erection of long span structures. These strategies are presented below: Major project personnel and their roles and responsibilities should be identified at the start of the project in order to determine the correct chain of command and reporting hierarchy This will ensure that proper project management procedures are applied to prevent friction amongst parties concerned, eliminate budget overruns and ensure that project delivery timelines are met. It is advisable to involve the fabricator/erector team at the start of the project This will not only be beneficial to the project cost and time schedules but also enable the team adequately familiarize themselves with certain construction requirements, specifications and details which have been prepared in line with the codes of practice at design stage. These include, but are not limited to agreement on the grade of steel, connection type, bolt size and grade, welding procedures and processes, erection sequence and method, paint type and construction deviation allowances. Huge overall cost savings can be made on the structure from materials used in the construction e.g steel by employing high strength steel of the best quality such that light weight materials are used. Adequate environmental studies should be conducted and results of these should be employed in the estimation of the wind and snow load on the structure. Accuracy of load estimation has a long-term saving effect in cost of the structure. Whether using reinforced concrete or purely steel work, struts and truss chord of the roof structure should be framed in order to produce light weight structures. It is never advisable to use movement joints in roof structure because of the inherent difficulties it brings along. Allowance should always be made in the initial design of the roof system to take into cognizance additional dead loads which may arise from replacement of roof cladding and other materials in the future. Careful thought should be given to factors such as material shrinkage, support settlements and temperature effect including erection processes when making initial designs and construction planning procedures. So long as the architectural shape and line of vision of the roof structure is not impaired, much attention should not be paid to deflections and camber effects of long span roofs. Careful treatment should be given to diaphragm stresses, choice of diaphragm bracing of structural members and diaphragm attachment, which are important for resisting lateral effects of wind and seismic loads by reaching a decision on the system to use based on considerations of economy and risk. Bolted field connections on shop-welded/built steel members are always the best and should be employed in the construction of long span roof systems. This is good practice which can reduce delays and downtime in construction leading to timely completion of project. In as much as the designer needs to start communicating with the fabricator early enough to incorporate shop practices to support design calculations, he should never allow the fabricator to take on his primary responsibility of designing the roof system. This may result in conflicts on site. For simplicity of design/details and avoidance of confusion on site, steel sections should be selected such that one size fits all! This will reduce overall cost of materials and facilitate fabrication. Where possible a detailed documented erection method should be outlined to ensure clarity to all parties concerned and uniformity of installation procedure. The structural engineer should bear in mind that any structure designed should be analyzed and that built should be designed. Also he must ensure that careful supervision of the erection process on site is carried out properly to confirm that results of the design are reflected on site. 4.0 PROBLEMS WITH LONG SPAN ERECTION/CONSTRUCTION. The design of long span structures for erection with constructability in mind often poses challenges on the designers which are related to both technological and aesthetical aspects (Kawaguchi 1991). Some of the key questions a designer should find answers to in order to overcome these challenges as outlined by Ruby (2007) are: What is the loading trajectory for the structural system to be developed? How can the productive use of the structural members in terms of span, size, quantity of shop pieces and constructability be optimized? How can the bracing system determined from a structural perspective be efficiently incorporated into the initial architectural layout? How can shop fabrication be efficiently utilized to reduce haulage cost, if it will be shipped and not field-built? What will be most effective construction flow order? At what strategic locations would ephemeral bracings be placed while construction and erection is still in progress? How will the determined construction flow order be applied to minimize the use of temporary props for truss during erection? All these questions, carefully evaluated will guide the designer in preparing functional designs which can easily be integrated in the construction and erection process to achieve the best results at reduced overall costs with prompt project delivery. A look at the typical problems associated with long span roof construction will be presented below using a case study of a large single storey building with long span roof as presented by Khup (2009). 4.1 Description of the entire structure This case study illustrates the construction of a large single-storey, long-span industrial building with external dimensions 200m x 60m. The 10.8m high roof which is sustained by rc beams and columns is a 59m span structure with 29 individual steel components at 10.8m maximum height. Main members were double angle steel sections connected back to back. 4.2 Erection of the truss The truss as shown in Figure 4 below was erected by lifting truss units, 3 at a time, to the required height starting from the centre of the building and effectively supporting adjacent truss units against each other while providing temporary shoring towers for props at the bottom chords of the truss assembly. 4.3 Analysis of the failure Shortly after the first two trusses were erected, they failed and all came down Figure 5 shows the details. The immediate cause of the catastrophic collapse of the slender truss was the removal of the temporary shoring towers soon after installation of the truss in position. Some of the remote causes include: commencing installation at the centre of the building rather than at the firm gable end wall, omission of a number of tie beams and purlins close to the shoring towers in order to create allowance for the great lift, non-utilization of temporary diagonal bracings to provide sufficient lateral support and torsional rigidity considering the slender nature of the truss, no continuity in the web angle cleats at the knee-joint support due to obstruction from the holding-down bolts at that point which made the support behave as a pin-joint, eccentric loading and non-uniform distribution of stresses and forces at the joints due to the irregular order of construction, angle cleats which connects the purlins to the truss as well as all key truss members were not provided as a continuous strip along the its length to hold the double angles in position and omission of a diagonal strut which made the truss collapse/fail in flexure. 4.3 Lessons learned Khup (2009) has drawn out learning points for further action which could be noted for correction and application in future jobs. These are: The effect of overall dimensions and section properties of the truss must be considered when dealing with trusses to avoid issues linked with torsion and lateral Adequate site monitoring and effective supervision should be the ultimate responsibility of the engineer as has been highlighted as one of the design considerations given earlier in this report by (Griffis 2004) to ensure erection is done to design specification. Members with slender forms e.g. purlins with angle sections should be properly battened along its entire length to provide sufficient stiffness and braced for lateral stability. Temporary props, if used for erection of the truss should be supported on relatively rigid members like concrete cores within the building frame. All shoring towers should be designed against accidental lateral or gravity loads that may occur during erection of the truss. Details of connections at joints should be clearly provided such that there are no eccentric moments arising from induced forces as result of misinterpretation of details by the fabricators. 5.0 DESIGN GUIDANCE FOR LONG-SPAN ROOF SYSTEMS 5.1 Structural design rules For the design of roof systems, The Corus (2010) has recommended BS 5950-6 (1995) for full design rules and test procedures used by various manufacturers of roof systems, the basis on which the respective load/span tables are generated. The design rules for metal roof cladding systems have not yet been included in the Eurocode 3 published earlier in the year, April, 2010. As a guide for assisting engineers and practitioners especially in the UK to make quick, approximate designs for their roof systems, reference can be made to BS5950-6 (1995) as cited in (Corus 2010). 5.2 Loading limits Designs will be done normally based on the flexural strength at ultimate limit states and deflection will be checked to ensure that it is satisfactory at serviceability states by applying the appropriate serviceability loads such that the roof system performs satisfactorily and fulfils its intended purpose without collapse during its entire design life (Corus 2010) 5.3 Serviceability and deflection limits (Corus 2010) advices that significant distortions or deflections in the structure is absolutely undesirable and must be checked at design stage in order to prevent complications such as: Poor drainage systems and ponding in specific locations Damage to sealants at overlap sections of the roof system Excessive strains at regions of overlaps or other interconnected parts such as interior coverings General external deformations or distortion in the regular shape or profile of the roof systems. Corus (2010) has specified, according to the code BS 5950 Part6 (1995), the permissible values of deflection for satisfying the serviceability limits as shown in the Table 4 below. A limiting value of L/200 is however recommended for use where L is the span which is a function of the span of the structure as will be obtained from the load/span tables used by the respective manufacturer of the particular roof system employed in construction. 5.4 Ultimate limit states At ultimate limit states, the critical load or the worst load case is used to determine the design value of load at failure where the material yield or the structure collapses. Corus (2010) has specified two likely modes of failure: tensile fracture and compressive buckling, concluding that the probability of the former occurring is close to zero while the latter is prevalent in web-strengthened flanges subjected to high compressive stress levels leading to buckling at yield. This must be taken into account when carrying out design calculations. For shear, Corus (2010) documented that shear failure is improbable for small sections of long span members but could be present in deeper sections especially when used over short spans. This can be controlled by use of web stiffeners. 5.5 Roof load calculations 5.5.1 Concentrated imposed load Though relevant software packages are now available for calculation of these loads, Corus (2010) has specified quick guidance for calculating loads from human activities in line with provisions of BS 6399-3 as cited in (Corus 2010): Roof with access (for maintenance purposes only) greater of 0.9kN or effective snow load Roof load for all purpose access greater of 1.8kN or the effective snow load. 5.5.2 Dead load Load due to the self weight of the entire roof system which acts downwards like a gravity load. 5.5.3 Uniform imposed load This relates to snow loading which is extremely difficult to calculate due to the variability of meteorological data. Corus (2010) suggests that extra concern should be given to estimation of this load especially for application at altitudes greater than 500m. As cited in (Corus 2010), BS 6399-3 (1988) is the recommended code for calculating uniform imposed loading on roof systems. 5.5.4 Wind load Wind force has two momentous effects: the positive lateral imposed wind pressure acting on the walls and the negative vertical suction pressure acting majorly on the roof (Foster and Greeno 2007). Roof system as such must be designed against these effects. BS 6399-2(1997 or 2002 latest version) as cited in (Corus 2010) is the recommended code for calculating these loads. 5.6 Design loads Corus (2010) has summarized a quick reference in Table 5 for determining design loads to be applied to buildings by confirming the relevant load case and calculating the design load using the worst loading situation: Loading combination/situation Load case Wind load (imposed or suction) Snow load (uniformly distributed or redistributed) Uniformly distributed load (kN/m2) Concentrated load (kN) Roof with access Determined from BS 6399 Part 2 Determined from BS 6399 Part3 1.5 1.8 Roof without access Determined from BS 6399 Part 2 Determined from BS 6399 Part3 0.6 0.9 Walls Determined from BS 6399 Part 2

Analysing The World Intellectual Property Organization Economics Essay

Analysing The World Intellectual Property Organization Economics Essay According to the  definition  of the World Intellectual Property Organization (WIPO), intellectual property now applies to creations of mind or invention; literary and artistic works; and symbols, names, images, and designs used in commerce. Legally, intellectual property includes patents, trade secrets, trademarks, and copyright. Scholars prefer an even broader view of intellectual property.   They prefer a definition that includes individual creativity and socially adopted innovations, as well as collective knowledge (Gollin, 2007). Intellectual property rights (IPR) are legal entitlements granted by governments within their respective sovereignties that provide patent, trademark, and copyright owners the exclusive right to exploit their intellectual property (IP) for a certain period. Defined another way, IPR, broadly, are rights granted to people who create and own works that are the result of human intellectual creativity. The  main  intellectual property rights are copyright, patents, trade marks, design rights, protection from passing off, and the protection of confidential information. IP is normally classified into two categories namely industrial property and copyright. Industrial property includes inventions (patents), industrial designs and trademarks and copyright comprises of musical works, literary works like novels and poems and artistic works like photography, paintings and sculptures for instance. The basic rationale for IPR protection is to provide an incentive for innovation by granting IP owners an opportunity to recover their costs of research and development (NERA Economic Consulting). COPYRIGHT As pointed out above, IP can be divided into two categories namely industrial property and copyright. Copyright assures legal protection for literary works (for example poems, books and film scripts), musical works, artistic works (such as paintings and sculptures), photography, computer software and cinematographic works. Copyright law is meant to protect authors by giving them special rights to commercialize copies of their work in whatever material form (printed publication, audio recording, film, broadcast and so on) is being used to communicate their creative expressions to the public. Even though registration is not normally necessary, it is prudent for authors to have their name put on the work. Nonetheless, legal protection includes the expression of the ideas contained, not the ideas themselves. Copyright offers owners exclusive rights, usually for the length of the authors life plus 50 years. As for audio recordings, copyright is usually bestowed for 50 years and is accessi ble to the author or company in charge for creating the recording. Authorization is probable to involve payment of royalties. These are known as moral rights and stay with the author even if the latter transfers the copyright to somebody else. Economic rights allow the rights owner to obtain financial compensation from the exploitation of his/her works by others. Copyright owners are granted rental rights in order to receive royalties for commercial rental of their works. INDUSTRIAL PROPERTY Industrial property is clearly specified in the Paris Convention for the Protection of Industrial Property (Article 1 (3)): Industrial property shall be understood in the broadest sense and shall apply not only to industry and commerce proper, but likewise to agricultural and extractive industries and to all manufactured or natural products, for example, wines, grain, tobacco leaf, fruit, cattle, minerals, mineral waters, beer, flowers, and flour. Industrial property takes a wide array of forms. These consist of patents to protect inventions and industrial designs, which are visual creations establishing the appearance of industrial products. Industrial property also includes trademarks, service marks, layout-designs of integrated circuits, commercial names and designations, as well as geographical indications, and protection against unfair competition. In some of these, the aspect of intellectual creation, although existent, is less clearly defined. What matters here is that the obj ect of industrial property typically consists of signs conveying information, particularly to consumers, as regards products and services offered on the market. Protection is intended against unauthorized use of such signs likely to deceive consumers, and against deceptive practices in general. Trademarks A trademark is a sign which helps in making the distinction of the goods or services of one company from those of another. Such signs may use words, letters, numerals, pictures, shapes and colors, as well as any combination of the above. It usually consists of a distinctive design, word, or phrases, generally placed on the product label and sometimes demonstrated in advertisements. For example, LOreal is a trademark that can only be employed on products produced by the LOreal Company. A lot of countries are now allowing for the registration of less conventional forms of trademark, such as three-dimensional signs (like the Fanta bottle or Toblerone chocolate bar), audible signs (sounds, such as the roar of the lion that precedes films produced by MGM), or olfactory signs (smells, such as perfumes). But many countries have laid down perimeters as to what may be registered as a trademark, generally consenting to only signs that are visually perceptible or can be represented graphically. When utilized in association with the marketing of the goods, the sign may appear in advertisements, for example in newspapers or on television, or in the windows of the shops in which the goods are sold. Trademarks facilitate the choice to be made by the consumer when buying certain products or using certain services. The trademark helps the consumer to identify a product or service which was already familiar to him or which was advertised. The owner of a registered trademark has an exclusive right as far as his mark is concerned. It gives him the right to use the mark and to prevent unauthorized use of it. Patents Legal action can be undertaken against those who violate the patent by copying the invention or selling it without authorization from the patent owner. Patents can be bought, sold, hired, or licensed. When doing a patent application, some criteria need to be satisfied. The patent examiners should be convinced that the invention is Several types of patent may be granted (Lesser 1991, p. 14): Uses: covers a precise use only. Hence, it would cover the above drug uniquely as a cure for cancer and not for any uses that are later discovered. Products-by-process: consists of only products manufactured by the process described in the application. Therefore, it would cover the drug, but only when manufactured by a particular process. It must be noted that not all inventions that satisfy the above conditions can seek protection by patent. In many countries, medicines and genetically modified organisms cannot be patented at all. There are variations in national patent laws because each country has its own preferences when it comes to defining what inventions may be patented and these laws normally conform to the countrys perceived national interest. HISTORY OF IPR Since the first intellectual property system came into existence in the West, humanity has gone through nearly four hundred years. In the nearly four hundred years of history, intellectual property rights have completed their conversion from feudal power to peoples private rights. Today, it is irrefutable that the revolution brought by IPR has not only broadened the conventional content of property rights system, but also led the intellectual property system to become the worlds most significant property rights system, and also made a deep impact on mankind in the 21st century. However, the emergence of this new system is not a straightforward process. With the advent of new technologies and human cognitive aptitude, as an implement to balance the private rights and public interests, the intellectual property system has always stumbled upon challenges and disagreements. The IP system was first introduced in the west and was later established throughout the world. For the IPR system, Patent law is the first system to be introduced in the world. The coming out of the patent system gave birth to human intellectual property system. The United States even established the principle of protection of proprietary technology in the Constitution, made patent protection to the height to constitutional level. The history of copyrights has some strong monarchical power background. Before the beginning of the copyright system, many countries have had long-standing system of printing privileges. According to this franchise system, the king can grant a printed right to license the printer rather than the copyright owners. In 1709, Britain built the first modern copyright law the Queen Anne Act. Following this, the United Kingdom, France and Germany set up the copyright system respectively. Under the influence of these countries as a pioneer, the copyright system has been gradually acknowledged by Governments. Trademarks originated in Spain. The trademark system in the modern sense started in the 19th century. In 1857, France established the first legal system in the world to protect trademarks. Consequently, the trademark system rapidly grew in other parts of the world. Many countries accepted and implemented a variety of forms of intellectual property rights in different approach and evolution. At the same time, new types of intellectual property rights have continued to be progressively incorporated into the system of intellectual property rights. All these developments reveal that the historical development of the intellectual property system has gone through a stage of steady development. By the end of the eighties, the new trend of civil legislation began to emerge. Many countries tried to develop the Code of intellectual property or incorporate intellectual property law into the Civil Code. These activities started out a wave of codification of intellectual property rights. Since the late 19th century onwards, along with the new technological development and the extension of international trade, intellectual property transactions in the international arena have also started with the formation and development. At the same time, there was a big contradiction between international demand for intellectual property rights and regional constraints. In order to find a solution to this contradiction, some countries have signed the International Convention for the protection of intellectual property, and established a number of global or regional international organizations. A system of international protection of intellectual property rights was set up in the world. The convention of Paris Convention for the Protection of Industrial Property(set up by France, Germany, Belgium, and 10 other countries and launched in 1883) is the first international convention in protecting IP. Berne Convention for the Protection of Literary and Art is the first international convention about copyright. The establishment of International Conventions specified that the intellectual property system had reached the international stage. Among them, approved under the framework of the World Trade Organization (WTO) in 1993, Trade-Related Aspects of Intellectual Property Rights Agreement(TRIPS) succeeded to come to conclusion between developed country and developing country, which amplified the national standards of protection of intellectual property rights to a unified higher platform. More about these regulatory bodies and agreements will be discussed afterwards. In this new century, intellectual property rights system is facing new challenges. The adverse effects of intellectual property system are appearing slowly. In some developing countries, the protection of IPR has brought about the exorbitant cost of some medicines and other necessities; the price of some products with IPR is so high that it cannot meet the needs of people in difficulty. To solve these problems, developed countries have begun a new set of amendments to the legislative activities of the intellectual property system. New laws and regulations continue to be adopted, and the scope of intellectual propertys objects has continued to grow. In spite of this, the concern for IPR system has become an appealing trend. Developed countries take its monopoly of advanced scientific knowledge as an alluring weapon for technology leadership. Developing countries take the absorbing and creating knowledge as an important way to catch up with developed countries. It can be anticipated, that the next era is not only to develop and possess social substantial resources, but also to develop and possess mortal knowledge resources. Moreover, with the expansion of global economic integration, the international process of intellectual property system will definitely speed up. Protection of intellectual property rights has not only become the compulsory conditions of a country to promote economic development, but also it is considered a prerequisite so as to maintain international competitiveness. IPR IN DEVELOPED COUNTRIES As a social system stimulating innovation, the intellectual property system has been established in the Western countries at first, and has later spread in the world. Walking along with its historical development, the course of intellectual property system in Western countries has gone through three main stages which called as germination stage, development and internationalization stages. Intellectual property, possibly a current phenomenon and perhaps too narrative to some, nevertheless has portrayed western economics, multi national co-operations and supported western economic colonization. As discussed previously, IPR was and still is a controversial subject. While Europe may have fared fairly well in comparison with the US, problems are rising in the EU as well. From an economic perspective, there is a need for harmonizing European administrative and legal practices in the area of IPRs while increasing the quality standards used in these system. Moreover, a new balance between the owners of rights and users of the protected subject matter needs to be found in many fields. With its Lisbon Agenda, the European Union has nurtured a future vision of a region concentrating on learning and innovation so as to sustain high levels of productivity and wealth. To attain these objectives, EU policies will need to promote innovation and encourage investments in new and more competent products, processes and organizational routines. Intellectual property plays an important part in this vision, and in several areas, the EU has embarked on a course meant to reinforce rights that foster innovation. Examples of some controversies in Europe involve the arguments on copyright and Digital Rights Management (DRM) systems, on the protection of computer software through patents and/or copyright, and the degree of patent protection for biotechnological inventions. In many jurisdictions, the rights of IPR owners have been reinforced as compared to the rights of other parties. Wholly new IPRs (such as for database protection) have been formulated. These amendments have brought about a number of policy issues. Patent systems are under strain not just in Europe, but in other countries as well. Like in the US, both patent submissions and patent grants at the EPO have increased much faster than Research and Development (RD) inputs in OECD countries. From 1990 to 2000, EPO patent applications rose from 70,955 to 145,241 (an average growth rate of 7.4 per cent per annum) while OECD RD inputs grew from $398 to $555 billion which reveals an average annual growth of 3.4 per cent. As for the actual grant rate (the share of patent applications leading to a patent grant) remained almost stable at about 65 percent for patents with application years from 1978 to 1995. There are three major obstacles to the future design of European IPR policies, the first being harmonization. If the EU wants to become a region focusing on innovation without being bothered by national barriers, there is definitely a need for coming up with truly European IPR policies and institutions. That comprises of harmonized interpretation of IPR laws, harmonized court proceedings and the setting up of legal institutions which resolve cases that have been very much controversial. A second significant criterion is the focus on balance. The naive belief that more and stronger IPRs are always excellent for innovation has been contested by scientists in empirical and theoretical work over the last decades. Balance in copyrights means that fair use of rights of consumers have to be considered seriously. Third, IPRs that are granted on the basis of an examination process should be of high quality in the sense that they create legal certainty, rather than uncertainty. European institutions, in particular the European Patent Office, should seek to grant high-quality patent rights which are based on tough standards for novelty and inventive step. Despite a complete array of rules on the protection of intellectual property, counterfeiting and piracy have continued to rise in the world because offenders have the possibility of making considerable profits without risking any serious legal consequences. In July 2005, the Commission presented a double proposal for a  directive   and a  Council framework decision     aimed at introducing criminal sanctions for IPR infringements.  The general penalty is for the court to grant damages to the patent owner, requiring the offender to pay a certain amount of money to the patent owner.   IPR IN DEVELOPING COUNTRIES Countries vary to a great extent concerning the protection and enforcement of IPR, with developing countries being normally associated with much lower standards for IPR protection than developed countries. This amount does not take into consideration any imitation of products manufactured and consumed in the same country or counterfeit digital products sold over the Internet. Some of the theoretical literature considers a stylized world with a technologically developed North and a less technologically developed South. These models are based on the premise set forth in Chin and Grossman (1988) where the North innovates and the South imitates the Northern technologies. The main finding of Chin and Grossman (1988) was that a persistent tension exists between the North and the South-while the North innovates, the South chooses low levels of IPR protection because it benefits from the innovative output of the North. The debate for the implementation of appropriate intellectual property rights in the developed countries is fueled since the advanced countries faced a menace to their pioneering technological and non- technological innovations and their commercialization in the developing nations. Subsequently, developing countries have long been demanded by developed nations to implement intellectual property rights. The central apprehension by the developed nations is to protect the innovations in the less developed nations from the illegal counterfeiting and copying. The discussion between both parties, that is, industrialized countries and developing countries is getting intense since the last two decades. The developing countries are parted over the debate due to their economic conditions, FDI and technological sophistication. The concern for the developing countries is the eventual economic repercussions for the implementation of such intellectual property rights in their respective countries. The case can be even harsher for the Least Developed Countries (LDCs), where intellectual property rights are seen as the origin for the high technology cost and barriers for technology access to public. On the other hand however, increased technology transfer with foreign direct investment may somehow validate such regime. But such profitable offers as substitute for IPR in the developing nations, according to some developing countries, are in view of the developed countries benefits and they would be unable to heighten the economic conditions in the developing countries from their present conditions. The social benefits obtained from certain economic systems, established in the advanced nations may not affect the social systems of the developing nations as wished for. So far, different measures, particularly led by the United States have actually compelled the implementation for the intellectual property rights in the developing countries, exclusively backed by the strong business communities in the United States. REGULATORY BODIES There is a need for IPR because, without them, a piece of potentially important information would be subject to overuse, to the point that access to it is not costly, from the perspective of its development and expansion. This use would quickly exhaust the economic worth of the information, limiting incentives to produce it. The contrast between the mounting need for international exploitation of intellectual assets and the territorial (and often underdeveloped) nature of rights to do so resulted in huge pressures for general change in recent years. These pressures triggered broad bilateral, regional, and multilateral negotiations on IPRs, which engendered a significant expansion of required minimum standards, especially in developing economies and countries in transition. The World Intellectual Property Organization (WIPO) is an international organization set up to ensure that the rights of creators and owners of intellectual property are respected throughout the world and that inventors and authors are thus recognized and rewarded for their ingenuity. As a specialized organization of the United Nations, WIPO exists as a forum for its Member States to create and synchronize rules and practices to protect intellectual property rights. Most advanced nations have protection systems that are centuries old. Many new and developing countries, however, are now building up their patent, trademark and copyright laws and systems. With the rapid globalization of trade during the last decade, WIPO plays an important role in helping these new systems progress through treaty negotiation, legal and technical assistance, and training in various forms, including in the area of strengthening of intellectual property rights. WIPO also caters for international registrati on systems for patents, trademarks, appellations of origin and industrial designs. These hugely simplify the process for concurrently seeking intellectual property protection in a lot of countries. Instead of having to file national applications in different languages, these systems allow applicants to file a single application, in one language, and to pay a single application fee. In the 1990s the world has shifted radically toward an international system of IPRs. Apprehensions about the piracy and forgery of intellectual property have been increasingly raised in developed countries, where much of the intellectual property is located. As a solution to these concerns, the protection of intellectual property was a major area of negotiation at the Uruguay Round of the General Agreement on Tariffs and Trade (GATT). The result of the negotiations was the founding of the World Trade Organization (WTO) to govern the GATT, the Trade Related Aspects of Intellectual Property Rights (TRIPS) and the General Agreement on Trade in Services (GATS). The TRIPS Agreement is an integral and legally binding part of the WTO that requires all member countries (142 countries as of July 2001) to 12 grant patents for inventions in all fields of technology. It requires them to protect plant varieties either by patents, by an effective sui generis system or by a combination of both. Adherence to the TRIPS agreement for most, if not all member countries, means introducing more severe intellectual property protection (IPP). This is expected to have extensive consequences on the international transfer of technology and trade relationship between the developed and developing countries, especially in agricultural research. Finally, in respect to the large and costly institutional and legal changes these provisions need in countries with restricted IPR systems, transition periods are granted. General obligations (national treatment and MFN) were to be operational immediately upon the implementation of the WTO. Developing countries and countries in transition should meet the detailed obligations within five years (that is, by January 1, 2000) and least-developed countries must meet them within eleven years (by January 1, 2006). The latter countries may, upon request to the TRIPS Council, be given extensions for an unspecified period, signifying that they have been given an opt-out procedure. Countries are free to accelerate their adherence to TRIPS. The TRIPS Agreement leads in a new global framework for IPRs. It clearly built up minimum standards for protection, moving the system closer to harmonization, and inclines the balance of economic rewards toward innovative interests and away from counterfeiting and imitation. The TRIPS Agreement provides minimum national standards for levels of protection to the creators of intellectual property. Article 27.1 of this Agreement requires members to provide for patents for all inventions, whether products or processes, in all fields of technology. BENEFIT OR DETRIMENT FOR DEVELOPING COUNTRIES? The net economic effect on developing nations from establishing and protecting IPR is not completely obvious. Some have insisted that strengthening IPR protection will improve economic growth and wellbeing in developing nations, and others argue that it will be unfavorable, thereby diminishing overall welfare. Among the possible costs of this type of policy are decreased incomes in industries that depend on copying the products of industrialized nations and the related increases in the prices of protected commodities. For example, increasing IPR protection in the less-developed countries can promote innovation in there. Certainly there are certain short-term costs linked with intellectual property rights for the developing nations, like higher prices for the technology and protected goods. Given this, the case for tighter intellectual property rights in these countries must rely on long term benefits like superior technology or foreign direct investment inflows and bigger incentive to national innovation. FDI inflows in a country come mostly in the form of Multinational Corporations (MCs). MCs are able to stay really competitive when they are successful in transferring IP and other intangible assets to their global locations of operations. These sources of competitive advantage can be anything from a proprietary manufacturing plan for semiconductors to a cleaning solvent formula. But before taking any decision to set up any assets in a country, multinational managerial committees should analyze whether the country where they are going to transfer their technology has appropriate IPR to protect the organization against offenders and imitators. Studying the impact of more rigid IPR protection in a less technologically developed South (developing countries) on welfare in both the North (developed countries) and the South, Diwan and Rodrik (1991) found that net-innovation consuming countries (the South) were only motivated to safeguard IPR if the type of innovation demanded was different from the type demanded in the net-innovation-producing countries (the North). Evenson (1992) refers to these middle-income countries as being in the technology draught, because they tend to focus RD efforts on adaptation, imitation, and reverse engineering. As economies become more innovative at the uppermost levels of income, patent protection tends to increase dramatically. According to World Bank Global Economic Perspective, there are certain particular reasons for advanced countries, and interestingly for the developing nations to follow the TRIPS agreement, that is, it may offer developing countries improved access to agricultural and apparel markets in prosperous nations, an expectation that tighter IPR would also promote further technology transfer and innovation. However, according to World Bank, the guarantee for durable benefits seems doubtful and costly to accomplish in many countries, especially the Least Developed Countries (LDCs). Moreover, the administrative costs and tribulations with higher prices for medicines and crucial technological inputs loom large in the minds of policy makers in developing nations. Many are favoring considerable provisions in the agreement. Some developing countries also applied for the provisions in implementation for the patent protection, particularly in pharmaceutical industry. In developing countries, the lack of international IPR protection has helped in creating massive employment. India is one of the leaders in reproducing medicines and drugs manufactured by foreign companies. The reason it can do so is because Indias patent act forbids product patents for any invention intended for use or capable of being used as a food, medicine, or drug or relating to substances prepared or produced by chemical processes. This in return has negative effects on the international pharmaceutical industry. The US pharmaceutical industry is estimated to incur annual losses of $450 million due to imitation. It would prove to be very costly for these countries to adopt the IPR laws overnight in its totality. This would mean loss of job for many; inadequate access to medicines and drugs for needy people and all these could eventually lead to social unrest. Countries with weak IPR protection are well positioned to gain an immediate benefit to lower-priced goods or technologies. Countries with lack of strong IPR protection must therefore compare these benefits with the loss of international willingness to invest resources or develop products, as well as lessened innovative commodities within the country. Maskus (2000) notes three potential costs namely: 1. Higher prices for imported products and new technologies under IPR protection 2. Loss of economic activity, by the closure of imitative activities. 3. The possible abuse of protection by the patent holders, especially large foreign companies. Some countries have accepted to adhere to TRIPS in order to benefit from concessions in other (non-technological) fields of economic activity, such as more aid, freer and greater access to developed country markets for key exports and so on. Whether they really benefited in these ways stays an open question, since neither the costs nor the benefits of TRIPS associated concessions have been appropriately calculated. Nonetheless such implementation would also fuel the local innovation in the developing nations, permitting them to import the foreign technologies and have hands-on experience in learning and using the technologies. In addition, the strength and efficiency of enforcement efforts also differ with economic development stages. This reveals both a reluctance to bear the expensive administrative expenses related with enforcement and the incapacity to handle many of the complex technical and judicial matters linked with the use and infringement of IPRs. However, there is an essential tradeoff between the market power caused by stronger IPRs, which are likely to improve the ability of firms to fragment markets and limit trade, and the market-expansion impact of increasing the costs of counterfeit activity. Detractors of the TRIPs Agreement claim that the step towards more rigid IPR may harm poor