Computer Technology Handout - 1133 Words

Computer Technology * What is a computer? * A programmable machine that accepts data – raw facts and figures – and processes (or manipulates) it into information people can use * A machine that performs tasks, such as calculations or electronic communication, under the control of a set of instructions called a program. Programs usually reside within the computer and are retrieved and processed by the computer’s electronics. The program results are stored or routed to output devices, such as video display monitors or printers. Computers perform a wide variety of activities reliably, accurately, and quickly. (Microsoft Encarta) Computer Technology * What is computer technology? * Technology that consists of†¦show more content†¦* Examples * Voice mail and e-mail, telecommuting, teleshopping, databases, computer online services and networks and the Internet * Interactivity * The user is able to make an immediate response to what is going on and modify the process. There is a dialog between the user and the computer or communications device Computers and Communications System * What is a system? * A system is a group of related components and operations that interact to perform a task. * A computer and communications system is made up of 6 elements: * People * Procedures * Data/information * Hardware * Software * communications System Element 1: People * The most important part of the system * Types of users: * IT Professionals * Has a formal education in the technical aspects of using a computer and communications system * End-Users * Someone without much technical knowledge who uses computers for entertainment, education, or work-related tasks. System Element 2: Procedures * Procedures are descriptions of how things are done, steps for accomplishing a result * Manuals * Contains instructions, rules, or guidelines to follow when using hardware or software System Element 3: Data/Information * Data - consists of raw facts and figures that are processed into information * Information – summarized/manipulated data that is useful forShow MoreRelatedOutline Three Advantages and Three Disadvantages for Both the Tutor and the Learner for the Following the Teaching Resources1400 Words   |  6 Pageswith poor eyesight will find it difficult to read, students with poor literacy and reading skills will struggle to keep up with the class. INFORMATION COMMUNICATION TECHNOLOGY – ITC An advantage for a tutor is that information technology enables quick communication between teacher and learner; it enables tutors to encourage self learning by the student as research for the student is quicker and easier. Learners may find distant learning an advantageRead MoreProject Management Techniques to Practice Problem Solutions1520 Words   |  7 PagesCourse: Code: IT Project Management BIT 361 Handout date: Assignment #: 1 6/2/2014 Home Assignment Student Name: _________________________ Semester: Lecturer: Due date: Spring 2014 Dr. Fadi Abu-Amara Dr. Amer Ibrahim 20/2/2014 Maximum Mark: 100 ID:___________________________________ 1-Learning Outcomes being assessed LO2. Analyze, describe and apply project management techniques to practical problem solutions. 2-Handing in format instructions ï‚ · Sign thisRead MoreDocx949 Words   |  4 Pages(Advanced) Writing Activator (Intermediate) Writing Activator (Advanced) 5. Additional material ESP Handouts NorthStar 3 – Reading and Writing (3rd edition) 6. Lab Practice 2 sessions 7. Weekly Guide: Week 1 2 Session 1 ESP Unit 01: Information Technology - Handout 1 HW: NorthStar 3 Unit 1: The World of Advertising (pp 01- 10) Unit 02: Construction - Handout 2 HW: NorthStar 3 Unit 03: Going to Extremes Sports and Obsession (pp 3948) Unit 03: Engineering 3 Read MoreImproving Student s Creativity And Learning1333 Words   |  6 PagesOver the last decade, technology initiatives have been passed, and schools are trying to find ways to accomplish those goals. At the same time, teachers are not being educated in the standards of technology use, and they are using the tools incorrectly. As the demand for digitizing schools increases, the request for technology coaches is growing as well to help fix the issues teachers are experiencing. In the following scenarios, each teacher experience problems using technology ethically and legallyRead MoreTeachers and Technology Essay828 Words   |  4 PagesWith advancements in technology rapidly developing, it is no surprise that it is affecting schools and teaching methods in a big way. The National Center for Educational Statistics reports that in the year 2001 ninety-nine percent of all schools had internet access and eighty seven percent had access in the classroom. Now, not only are the stud ents being educated in using computers and other technological tools, but is now almost a requirement for most teachers to be skilled in that area. In additionRead MoreBest Practices Of Mathematics Instructions1205 Words   |  5 Pagesdisabilities, and the teacher modeling the lesson, and students’ working independently on the assignments appears in the unit plan. Also, technology such as computers, I pad, and graphing calculators are used to enhance learners understanding of matrices. To add, after learners have gained a deeper understanding of the unit, the teacher assigns matrices handouts for homework. Lesson two introduces pupils to Geometry. In this unit learners will become familiar with circles and volumes. They will selectRead MoreThe Impact Of Technology On Student Achievement And Positive Attitude Towards Learning And School751 Words   |  4 PagesFor this study, researchers looked to see what the direct correlation of technology was to enhanced academic achievement and positive attitude towards learning and school in general. The researchers believe that in order to succeed in the global community, technological literacy is of utmost importance. Another potential advantage pointed out by the researchers is that when technology is utilized in the classroom, there is immediately a broader view into the world that is brought straight to theRead MoreThe Evolution Of Company Orientations Toward The Marketplace1506 Words   |  7 PagesMidterm Marketing 1. Describe the various stages in the evolution of company orientations toward the marketplace. Why is it important to have a Holistic Marketing Concept Orientation? Chapter 1, Session #1 Handout. Marketing concept is management philosophy according to which a company s goals can be best achieved through determination and satisfaction of the customers stated and unstated needs and wants. The economic environment is difficult and with many challenges, and marketing is the toolRead MoreTechnology And Its Impact On Society1087 Words   |  5 PagesTechnology is one of the biggest advancement in the history of our universe, and the powers of it are good and bad. People mainly gain from the use of technology and its many uses. Without technology today, the world would be a much, much different place because of the major setback in communication and other activities and resources. The things that technology impacts are family, education, and health. Family is one area technology impacts life in general. â€Å"88% of Americans adults haveRead MoreHow Technology Has Changed Our Visual Learning995 Words   |  4 Pageslearning. Over there lies the teacher s computer which she uses to make handouts and other learning tools. Over there lies the speaker in, which we have for auditory learning. The future is bright and it s going to be brighter than ever before. Look at all the opportunities we will get in the future through technology, education and jobs. Today I m here to convince to you that the future is bright. Technology: Look at what has already been done through technology. We have come up with some of the most

Essay on Media Portray of Environmental Issues - 523 Words

The way that media has portrayed environmental issues has changed radically in the past few years. Environmental issues often aren`t considered newsworthy unless something large scale occurs with a notable impact on everyday life. The BP oil spill in 2010 made front pages world wide, there was a sudden push for the rescue of marine life and a general disgust for the condition of the Gulf Coast. An outpouring of awareness came of this tragedy and mass media diligently informed audiences of every detail as the following cleanup events unfolded. Most environmental news is not front-page material. The media gets the ultimate say in what is deemed as important. The typical newspaper reader does no read every single article, but rather skims†¦show more content†¦Media draws from various sources to gather facts and assemble stories for their readership. When a story comes out about a new scientific discovery or an impending extinction of a species, the source must be considered. In a paper by Jeremy Corbett entitled â€Å"Testing Public Uncertainty of Science† he discusses how newspapers especially just don’t have the manpower to go straight to the scientific source. Media often rely on information sourced from governmental and private entities rather than cutting edge scientific information. This allows them to provide information that is easily understood and likely widely accepted. Corbett gives the example of a magazine that cites scientific reports but changes their story constantly: cell phones cause cancer, no they don`t, then months later they are back to the initial assumption. Awareness does not necessarily lead to change. Just because an environmental issue is brought to light doesn’t mean its going to pull at everyone’s` heart strings and convince them to act. News affects everyone a little differently and some indicating factors include education level and interest in local, national, and international news. (Schafer, 2010, pp. 11-65) A survey cited in an article by Fredrick Saunders showed that in 2011, 70 percent of people who follow international news say that global warming is a serious threat, compared to 35 percent of those surveyed who do notShow MoreRelatedSocial Media And Its Effects On Our Nation s Security1633 Words   |  7 Pagesworth noting that Obama’s administration re-framed threats to the environment as a security issue and his National Security Council communicates to the public how our nation’s security is connected to oil, energy and water resources (Whitehouse.gov, 2014). In addition, his administration has implemented various environmental initiatives aimed at protecting the infrastructure of America. Several environmental initiatives have been enacted such as water projects, clean energy solutions, protection ofRead MoreCorporate Social Responsibility Essay1543 Words   |  7 Pagesnot do what it preaches in the area of Corporate Social Responsibility. From the Warehouse Annual Report and Social and Environment Report 2009, I found that the company is not only focusing on its financial performance, but also on social and environmental external effects. A critical analysis of this reporting practice suggests that the Warehouse is not truly responsible socially and environmentally but more a public relation exercise of the company. The Warehouse was established in 1982 toRead MoreClimate Change Denial and the Media1506 Words   |  7 Pageswarming isnt a prediction. It is happening. -- James Hansen Climate change, specifically in reference to C02 Emissions released by human use of fossil fuels and their consequential effects on the environment, is perhaps one of the most pressing issues we, not just as Americans, but as human beings face in our lifetimes. Though it may sound like a sensationalist statement the facts are hard to deny. In May of 2013, the National Oceanic and Atmospheric Administration (NOAA) reported that atmosphericRead MoreGreen Building For A Green Future1717 Words   |  7 PagesVanya Pena ENGL 1301.87 Mrs. Reyes November 23, 2015 Green Building For a Green Future As of 2007, the American Institute of Architects acknowledges that local political leaders across the country have pushed ahead on sustainability and green building issues. To green their communities, they have taken measures such as passing several laws, initiatives as well as â€Å"going green† propaganda. However, it’s important to ask, in the U.S. building industry, is it easy to be green? Being eco-friendly does notRead MoreGreen Marketing764 Words   |  4 Pagespromotional strategy designed to promote product or services based on environmental factors or awareness. Green marketing is different from the â€Å"marketing.† Organisation involved in green marketing take decisions relating to the systems, policies and processes of the organisation`s products (Brueckner 2010). In simple words, green marketing promote sustainable consumption. It emphases consumer needs with an effort to improve the environmental attributes of products or services. Further than, products andRead MoreEnvironmental Factors And Biological Factors That Predispose People Habits And Behaviors Of Eating Disorders1679 Words   |  7 Pages Environmental Factors and Biological Issues That Predispose People to Habits and Behaviors of Eating Disorders Brittany N. Rehberg GCC Abstract There is a direct correlation between environmental factors and the development of eating disorders. Issues, such as bullying and skeptical comments, have been largely ignored. This thesis will attempt to show that biological as well as environmental issues correlate with a variety of eating disorders. Eating disorders would be AnorexiaRead MoreThe Medical Discourse Of Overeating And The Obesity Epidemic Within Western Societies And How Television Comedy900 Words   |  4 PagesThe media likes to stay up-to-date with the latest trends and one topic that has be circulated for decades is the issue of the plus size body and it is many representations. ‘Television tends to reinforce the idea that the slim body is indicative of a life that is healthy and has a future’ (Rodan, 2014) so it is no wonder with conflicting pressures from media that weight continues to be a topic among the population. However, media is shifting slightly from ‘fat’ shaming to a lesser f orm of shammingRead MoreThe Negative Impact Of Photoshop On Teens1649 Words   |  7 Pagesitself†(Walker). The issue is defined as the images being presented giving a false perception. These images have been tampered with by professionals, in which they think that their image is what society wants to see. Both genders are being affected by the medias view on body image. However women and teenagers affected the most. Teenage girls are continuously presented images that they are supposed to look like, which is unrealistic images. Photoshop causes some teens to have self-esteem issues and many otherRead More Climate Change: The Sciences, the Media, and Politics Essay1468 Words   |  6 PagesThe roles of science, the media, and politics greatly influence public opinion and understanding of the world around us. These three spheres of information and action are invariably linked when discussing complex global issues like climate change. However, the presentation and resolution o f disagreement within the three spheres is incredibly independent. The many ways that climate change, specifically the debate on the existence of climate change, is portrayed within these spheres can greatly affectRead MoreRacism And Ethnic Discrimination : A Public Health Measures That Can Mitigate Health Inequities Essay1628 Words   |  7 Pagesaddition are considered unfair and unjust† (Whitehead 1992, p.431). Numerous studies provide evidence of deep seated and continued health inequities between Maori and non-Maori in Aoteroa/ New Zealand (McCreanor 2008). The role of social, political, environmental and economic factors have in determining health outcomes for individuals and social groups is increasingly being recognised globally. These factors include determinants such as housing, education, employment status, income, deprivation and racism

My Struggle With Self Confidence Essay Example For Students

My Struggle With Self Confidence Essay CONFIDENCEThis is another core problem I will discuss. As Tzwick and Muncie (1989) contributed that, ‘confidence is the key to success’. â€Å"It is something either one has or does not, but can always be accomplished over time†. My struggle with self-confidence started after I lost my father. It was difficult for me to see another replacing image like the relationship I had with him. I had a very hard time in Nigeria and I lacked self-confidence in affronting new challenges. My first approach or look was to see them as a strong obstacle to overcome. Then, my only reliance was my studies and I had to register with the debate club and drama society. Based on what Hardwick (1990) suggested, that one attracts good stuff in life if he/she is able to cram more confidence in heart, I felt it is necessary to dedicate my time in these activities. These helped to boost my confidence as I started improving gradually until I moved to Italy to meet my husband.As I moved to Italy, being a non-English speaking country, and having to learn Italian language became a new challenge again as Hoftede (2010, p21) highlighted that language is evidently a learned characteristic not inherent, It seems to draw me back to a closure as to express myself perfectly was proving difficult among the indigenes. Tzwick and Muncie (1989) in their contribution said that others are the â€Å"complete opposite, and are scared of being judged or ridiculed by others†. I found myself to belong among this group so I started looking for a solution. I came to realise that I could write well than speak so I had to register with a recitation club and that helped me a lot to grow more confidence on my spoken Italian language. After some years in Italy, I moved to United Kingdom . .acts. All these assignments as I captioned them, motivated me to improve on my area of culture, communication and confidence because I am studying to empower, teach, motivate, and at the same time shaping peoples attitude.This improvement were possible because I focused on one important basic step for improvement ‘knowing yourself’ with Julia, I learnt how important it is for me to know my learning styles which helped me a lot to comprehend all the improvement I needed to be an HR professional. After I have completed my VAK questionnaire (VAK learning styles), I found out that I belong to the group of auditory in which I need to dictate my thoughts. This has helped me a lot in the sense that reading out makes it easy for me to retain and remember what I want to say at any particular moment unlike before that I forgot easily and it jeopardised my communication skill.

sweeney todd Essays - Sweeney Todd, Fiction, Musical Theatre

Upon arriving at Fleet Street in London, it was evident the pile of bodies on the floor. After an investigation one would think that Mr. Sweeney Todd committed such murders, however in the end he dies himself. Mr. Sweeney Todd (the barber) was exiled from entering London by Judge Turpin, which would make him the only possible suspect in this case. The exile seems to raises doubts has to the actual reasons why Sweeney Todd was banished. There are limited Shops on Fleet Street, which are a small pie shop owned by Mrs. Lovett and a barbershop right on top. One can enter the barbershop by the stairs that are linked to the pie shop. Inside the barbershop there is a trunk, barber supplies and a chair. There seems to be an odd odor coming from the trunk, as though a body was dumped in it. Inside the basement there is an oven, a manual meat raking machine and a chute that receives bodies dropped from the barbershop?s chair. Inside the meat raking machine there seems to be body parts; however it is uncertain as of the moment whose body parts they are. As of the current there are five dead bodies in the basement including one body in an oven, the only suspect alive goes by the name of Tobias. In the barbershop blood was found linking it to Judge Turpin, who was found inside a chute. It appears that the barber?s chair was made in a way that after an individual was murder, a lever would released the person into the basement.

The 7 Secrets of Magnificent Narrative Writing

Navigating your way through the various options when it comes to essay writing can feel like youre going through a minefield. Narrative, Descriptive, Expository, Persuasive †¦ they can all seem like different ways of saying the same thing. In fact, some essay styles are very similar but each one has its own quirks and style rules which can help writers communicate with their audience and, once you understand them, they can even help you to craft the best piece possible. 1. Understand What a Narrative Essay Entails Simply put, a narrative essay uses the act of story-telling in order to convey a message, teach a lesson, provide insight or educate the audience. Many times these stories are taken from a writers own personal experience, which can make starting the essay easier than writing other types of papers. Take full advantage of this when writing your rough draft. But a narrative paper also needs to involve the reader, so descriptions become especially important. 2. Let Your Rough Draft be Raw The power of any personal story lies in how raw it is. When writing the rough draft, dont hold anything back. If your story is a particularly powerful one, let yourself write the rough draft without restricting your language or descriptions. While you wont want to leave your final draft scattered with F-bombs, including them in your rough draft will give you the creative wiggle room you need to tell your story in your own way and retain its powerful message. Cleaning up the language and tightening the writing can be done in the revision stages. 3. Make it Personal, But Keep it Professional Although a narrative essay is built upon personal experience, the final result still needs to be polished and professional. A narrative essay isnt an open letter, it still needs to build towards a specific conclusion, insight or position on a topic. When needed, include research data, anecdotal evidence and other forms of outside research in order to give greater weight to your main point. This also gives you the chance to leave your own story for a moment, capitalize on outside research, and then bring the readers back to your personal story in the conclusion. 4. Craft Descriptions With the Audience in Mind Your readers wont be coming into this paper with the same background knowledge you have on the subject. Be sure your descriptions are vivid and well written. Avoid using adverbs like very, almost, nearly or quite too often. Instead swap out phrases which use these adverbs with better descriptions. A house isnt quite old, its seasoned, decrepit or ancient. Using more vivid language brings your words to life and makes the audience feel more involved. 5. Jump Into the Deep End Beginning your essay with a bit of back story ay seem like a good idea, but getting right to the action will engage your readers from the first sentence. Begin your essay with a powerful statement or by jumping into your story just as the action is happening. You can backtrack and give the background information once you begin the body of your paper. 6. Know Where Youre Going Using a personal story to write an essay makes you vulnerable to getting off track easily. Before you begin relating your own story, be sure youve hammered out the rough draft for both your introduction and conclusion ahead of time. This way youll always know what you want your final point to be. If you get lost on a tangent halfway through, you can refer back to your rough drafts to get back on track. 7. Know How to Cite A narrative essay may be built upon a personal story, but citing other works can still play a major role. In many other essay types, its normal to cite as you go, including small references to papers, books or other resources as a part of the text. For a narrative essay, however, keep all citations until the end and include them in a Works Cited page at the end as opposed to including them within the main text. This will help your audience to follow your story easily without any disruption.

buy custom Chinese Innovations essay

buy custom Chinese Innovations essay In many years, the Chinese have had great innovations that have helped to bring about major technological developments and globalization all together. The four major innovations by the Chinese consisted of compass, gunpowder, printing and paper. The innovations took place in a number of the traditional Chinese dynasties, Tang dynasty being major of these dynasties that these major innovations took place. Details of these innovations in the times of Tang dynasty, and their contribution to globalization are going to be discussed. Paper is thought to have been invented by a Chinese by the name Chai Lun during the second century. Contrarily new archeological discoveries indicate paper to have been in use in china for the last 200 years with China being the pioneers in use of paper (Ray, 5). In then days, the paper was made from materials like rags, tree back, worn out fishing nets, and tree backs. In these days paper is still being made out of wood pulp and rags. In the times of the Tang dynasty, a number of improved types of paper were produced. The various papers were made from hemp, bamboo and hide. Another type was Xuan paper used by the Chinese for inscription and painting due its good attributes of being white with a fine texture and it is also long lasting. According to Antonio (293), this is the major innovation that followed paper invention and production. Printing came with an advantage of increasing the pool of information by actually revolutionizing this sector of communication. The information could now be printed unlike before when it was only passed by mouth or expensive manuscripts. As printing was innovated and during the time of its development in Tang dynasty, the technology grew into many other Asian countries like Vietnam, Japan, Philippines, Korea, and many others. Apart from the many advantages that came with the printing technology, there were also disadvantages that included one error spoiling the whole mass, and further more the mass was rendered useless once it was used because each one was exceptional in its way. It was in the reign of Tang dynasty that we also witnessed the invention of the gun powder. This was a number three major discovery. The idea of gun powder came about as a result of the effort of traditional necromancers in finding an eternal life for the emperor and in the process they found out that the combination of particular fuels and ores in correct portions, and exposed to heat could lead to a blast. This idea was later developed to generate the gun powder discovery. China through various dynasties was the first to have a design ofcannon as early as 1127. This is believed to be approximately 150 years before the technology reached other western countries. This great innovation of the gunpowder by the Chinese enabled them to keep at bay the Mongols for many years. Mongols succeeded in capturing the Chinese people who were the specialists in making of the gunpowder, employed them in their army with a resultant impact of empire growth. The Mongols at last embraced and perfected the technology of gunpowder (Antonio, 295). The innovation of the magnetic compass was a number four major scientific innovations in china and especially among the people of the Tang dynasty. The idea of the magnetic compass came in existence as a result of the mine work by Chinese miners. They did the mining and they also smelted iron and copper. It is during their work that they came across the naturally occurring magnetite mineral. This magnetite mineral naturally attracted iron plus it pointed to the north when it was left to hang. It is this property of the magnetite that facilitated its use in the making of a round compass. Compass invention happened at around 221-206 BC. It was later improved in 8th century when the needles that were magnetized were made (TravelChinaGuide.com, 1). Besides these four innovations, there were other many innovations .They included kites,spaghetti,first to harness animals from agriculture, calculator, paper money, and in the discipline of medicine there were innovations like brain surgery and others. Globalization involves events where by governments; people and companies join together and interrelate. This is facilitated by multilateral trade and transfer of currency and it majorly depends on the systems put in place to ensure the transfer of information. The above innovations had various effects on globalization (Ray, 6). First, the discovery of paper facilitated trade between china and the other nations in which the technology of paper manufacturing was yet to be developed. Also the paper production technology later spread from china to other countries like Japan, Korea, India, Vietnam, and also in Europe especially in England. This helped to enhance the trade and the political relationship among these countries and of course with those others who were the consumers of the paper products. The innovations of the printing accelerated globalization to a remarkable extend. First, it eased the passage of information from one place to another or from country to another since there was production of printed information in bulky print media. This made communication fats and cheap unlike the use of word of mouth or manuuscripts (Antonio, 294). Additionally, other nations borrowed this printing technology and embraced it to develop it in their countries. This enhanced cooperation among these countries that were enthusiastic to develop the print technology. The print technology spread from China to the countries in Asia like Vietnam, Korea, and Japan and eventually in Europe where it was functional on a very large scale until the computers came in. Besides paper and print technology, gunpowder was also the major innovation in china whose contributions to globalization is worth acknowledgement. After its innovation in china, it spread to Arabian countries at around 12th century and at around 14th century, it spread in Europe. The gunpowder was discovered to have great military potential which was harnessed and spread globally as various countries struggled to attain and maintain power. International trade in weapons, in form of war tanks and other explosives between the countries that produces these goods and those that dont produce also has enhanced the international trade hence globalization (Ancient China's Technology, 1). Lastly, the innovation of the compass also fueled globalization. This came about as a result of the compass being used by sailors to tour and discovers the world. The sailors consisted of the early missionaries, the colonies and the traders. During their movement, people from different places interacted with others cultures and this led to spread of cultures that led to emergency of global cultures (Valley, 1). The missionaries that came from European countries for example spread Christianity to Africa making it a global religion. The spread of the technology in other countries also contributed towards building of good trade and ideological understanding among some countries. Conclusion The major innovations in chinas Tang dynasty included the paper innovation, printing, gunpowder and the compass. These innovations later on spread to other countries across the world with an effect of globalization which made countries to interrelate and turned to a global village through the developed system of information production and sharing. This was through the paper and printing innovations. Other innovations in form of gunpowder and the compass also played the same role of enhancing globalization. The technologies spread and shared by countries among which trade took place either in the products of these technologies or those related, this helped to establish and maintain good trade and political relationships and policies among trade partners who are countries. Buy custom Chinese Innovations essay

Nike shoes Research Paper Example | Topics and Well Written Essays - 250 words

Nike shoes - Research Paper Example Nike shoes have a great influence in the athletic world. This has been achieved through the Nike Company inclusion of the youths in the cities in their advertisements. The company should also consider the poor people in the society and produce brands which have the comfortability and shows a sense of prestige. This will have the company increase its sale across all people in the society hence increasing its (Odies 389). In addition to flexibility, quality and transportation issues should be addressed by the company to meet the demands of the community in time. This will enhance customer loyalty and discourage customers opting for other brands from other companies. This can be achieved through; establishing companies near their sales strong holds and where raw materials are available to cut the cost of production hence have a chance to produce Nike foot wears which will be appearing to the people and which will go for an affordable price(Odies 400). In conclusion, the company should mostly concentrate on a monopoly that will consider the rich and the poor to increase their sales. Also, ensure that the brands are available to its consumers in good time to meet the customers’

Personal experience at a community healthcare facility Essay

Personal experience at a community healthcare facility - Essay Example It is at St. Cecilia Nursing Home that I got to internalize the concept of Gibbs Model in a practical way and in accordance with the tenets of the NMC guidelines (NMC 2008). Thus, the following essay is a reflective chronology of my practical experience at St. Cecilia with respect to ethical issues of informed consent, confidentiality, professional conduct, and empathy as well as respect and dignity for patients (see Appendix 1). Reflective Practice When I joined St. Cecilia as a student and assigned to Ward X (fictitious for purposes of confidentiality), I thought I knew everything ranging from protocol adherence to professional conduct. It seemed to me that I could work on my own and deliver the best services to the elderly patients afflicted with dementia. I wanted to exude confidence in my nursing skills and for the first time my attitude was a little rigid. What I did not actually think of was the fact that I was outside an ordinary classroom and that my work at St. Cecilia requ ired a great deal of teamwork, patience and commitment as postulated by Miranda and Best (2005, p.51) and Suzie (2001, p.1209). With time, the interaction with my patient (let us call him Uncle Richard) helped me develop the right momentum for doing the right thing through reflective nursing practice in accordance with the Gibbs Model of reflective practice as disused hereafter. My assignment in Ward X was to feed an elderly patient herein referred to as Uncle Richard (fictitious name). The patient was diagnosed with Parkinson’s disease dementia. Clinically, this dementia is characterized by declining memory and inability to make sound judgment or concentration (Cormac et al. 2004). This type of dementia resulting from the Parkinson’s disease also affects the cognition ability of patients resulting in delusion, depression, irritability, sleep disturbances and anxiety. While my patient could hardly interpret visual information, his condition was also accompanied by muff le speech. To make it worse, the patient had a hearing problem, his right arm amputated and he was a poor eater. It was important to explain some nursing issues to the patient almost daily and at times it forced me to pester the patient for several minutes before he could accept to eat. In terms of describing my feelings in of the experiences in Ward X, it would be prudent to uphold honesty as highlighted in the Gibbs Model (Gibbs 1988). Initially, it was difficult feeding the patient and staying with him was a little boring because of his memory problems, muffled speech and irritability. The patient was troublesome when it comes to eating, and occasionally I felt pissed off. At some point, empathic seeing that the patient could not even interpret a picture of his favourite dish. Once in a while, the routines made felt inadequate and out of place having to deal with a patient that seemed so difficult. Forcing my patient to eat was not a viable option especially that he still reserve d the ethical right of patient autonomy (Cormac et al 2004, p.108; Guido 2006). It was however imperative to exercise some patience and understanding so as to cope with his condition and anxieties as required by NMC 2008. Learning to communicate with my patient was a breakthrough as time passed. Somehow, we became friends and the daily encounters with the patient became a normal practice after all. In his light moods, he would tell me a few things he could remember including a bit of his family life. Of course the stories were juggled up and some did not even make much sense. In some way, a few of his narrations were emotional and quite informative. For instance, one afternoon I felt remorseful when Uncle Richard told me how his wife abandoned him with a ten-year-old daughter

Small-Business Preference- FEDERAL CONTRACT ADMINISTRATION AND Term Paper

Small-Business Preference- FEDERAL CONTRACT ADMINISTRATION AND MANAGEMENT - Term Paper Example Under this 23% of all prime government contracts, 5% will have to reach small businesses operated by the disabled, 5% must be given to small businesses operated and managed by women, 3% to small businesses that are operating in HUB Zones (Larence, 2005). HUB Zones are regions which are economically disadvantaged. The Small Business Administration Agency is therefore mandated to implement this policy by the congress. In my case above, there are two main programs operated and managed by the Small Business Administration Agency that can help me in operating, and managing my business organization, and in getting contracts from the federal government (Larence, 2005). One program is referred to as the small disadvantaged business program, commonly abbreviated as SDB. Under this program, a small business can participate in sub-contracting programs of the federal government, or even in the actual process of getting contracts from the federal government. This is beneficial to my organization because it may manage to get prime contracts from the federal government, at the expense of very large firms such as Lockheed Martins (Skrabec, 2012). It is important to denote that some of these contracts that the federal government intends to give to small businesses are lucrative and if given a chance, big organizations such as Lockheed Martin’s will compete for them (March, 2012). For a small business organization to be eligible in this program, it must have the following characteristics (Larence, 2005), The organization under consideration must be owned and managed by a person who is in a disadvantaged position, either economically or socially. This includes all aspects of physical handicap, residing in an area that is economically disadvantaged, or coming from a social group that is socially and economically disadvantaged, such as the blacks, the Hispanics, etc. This people must

The Heart, Hands and the Mind in Midwifery

The Heart, Hands and the Mind in Midwifery The Art of Midwifery Midwifery places the woman and the midwife at the centre of midwifery care. It is said that midwifery is an art that uses the heart, the hands and the mind. In relation to working with woman in childbearing this essay will discuss this statement. The essay will look at these three essential elements of midwifery, the heart, the hands and the mind, showing detail of how each are related and the importance of each element when working with women in childbearing. The heart looks at the key values of compassion, respect for the women, the baby and oneself, and the importance of women centred care. The hands focus on the skills, techniques and therapeutic touch of the midwife and the mind highlights reflective and ethical practice, and the knowledge required to practice safely and competently. The Heart At the heart of midwifery practice is the relationship between the midwife and the woman. This involves a relationship of trust. The women, relies on the midwife to give her confidence. The midwife is trusted by the woman to know what is best for herself and her body. The midwife benefits the childbearing woman with clinical knowledge, skills and recommendations, forming a relationship of mutual trust and respect (Alef Thorstenson, 2004). The mother and the baby are the central focus for the midwife. Pelvin (2006) describes the midwifes role as one of privilege. The intimate relationship between the midwife and the women exists, through a personal and momentous event in the life of a woman. The physiological procedure of birth and the post natal relationship between mother and baby is facilitated by the midwife however the midwifes influence does not end there, the role attempts to assist the women to have a deeper understanding of herself and of her family relationships. A fundamental value of midwives as stated in the (Australian Nursing and Midwifery council [ANMC] Code of ethics, 2005) is the value of kindness and compassion to others and self, by respecting the fundamental rights and choices of the mother and ensuring that practice is ethically and culturally appropriate. Acts of kindness such as being gentle, considerate and caring should be a constant approach to midwifery care. The art of midwifery involves achieving a balance between being competent and professional whilst showing heart by still demonstrating emotion. Hunter (as quoted in Jacob and Lavender, 2008, p. 78), says that à ¢Ã¢â€š ¬Ã‚ ¦expressing emotion and sharing feelings with others is immensely valuable, both for enhancing relationships and also for developing a type of practice that is open-hearted and genuine. This relationship is extremely valuable with pregnancy outcomes which may involve unexpected miscarriage, where supporting women and their families can be difficult. The Hands The hands in the art of midwifery looks at the benefit of therapeutic touch. Therapeutic touch can reassure the woman of her safety with the knowledge that her midwife is confident in her actions and sensitive to her needs. When situations do not allow words, the hands can convey reassurance and express confidence, compassion and care (Ernst, 2009). Touch can be used in many forms including close contact for physical support, helping the women to maintain her posture or just being there as a shoulder to lean on. Touch can provoke different responses by different women. While massage can be good for relieving pain for some, others find a simple light touch to the forehead is all thats needed to reassure a woman she is not alone and that the midwife is there for her (Page McCandish, 2007). Another important hands on skill for the Midwife is the ability to use palpitation and touch examination of the mothers abdomen to assess and determine the babys growth, position, size and wellbeing (Grigg, C. 2006). Other skills utilizing the hands can include, teaching breastfeeding, blood pressure measurement, supporting the women through labour and birth, baby assessments and supporting the newborn infant and the use of interventions such as epidurals. The (Australian Nursing and Midwifery council [ANMC], Code of Professional Conduct for Midwives in Australia, 2006) describes many other midwifery skills not only relating to the care of the woman but also her family and the community. It is the duty of the midwife to provide antenatal and parenthood education. The midwife is committed to working with the women, providing support and advice during her pregnancy/birth and through the postpartum period. The midwives responsibilities also extend to preventative care, detections of complications, promotion of normal birth and accessing the need for medical intervention and the carrying out of emergency procedures should an emergency occur. Creating a positive atmosphere and environment for the birth is an important factor for many women. Most women have their babies in the unfamiliar and unwelcoming environment of the hospital, a positive attitude assists in reducing anxiety and stress, allays fears and allows the woman to feel secure in her surroundings. Page McCandish (2007) suggest that simply by making more space and moving furniture in the room offers the woman more area to move and by providing different props such as benches, pillows, and cushions give the women more choices so as for example she can lean or rock when experiencing the intense pain of contractions. The skills of the midwife are many and varied and the hands are vital in conveying messages to the woman. The Mind As the Australian College of Midwives, ACM Philosophy for Midwifery (2004) states midwifery is informed by scientific evidence, by intuition and by experiences. This involves the midwife using knowledge gained from research evidence, individual values and preferences, seeking out evidence to support decisions and discussions with the woman to decide on her individual birthing plan. Page McCandish, (2007) describe evidence based clinical practice as the judicious use of the best evidence available, so that the clinician and the patient arrive at the best decision, taking into account the needs and values of the individual patient.(p.205) Birth is a normal life event and not a disease process thus making health promotion the basis for midwifery care. Health promotion and education involves more than the provision of information to woman in antenatal classes lead by a midwife, where the midwife discusses topics the professional deems relevant. Education needs to move to a more client-led agenda (Beldon Crozier, 2005). When working with women it is important to always focus on women centred language and effective communication. Thinking and imagining how the woman is feeling assists in providing comfort and reassurance to the woman. Giving women information about the progress of the labour in positive terms that the woman will understand is most valuable. Knowing when to be quiet is also important. The midwife has to be mindful of her own facial expressions as these can have a huge impact on the womans feelings, a smile conveys reassurance that everything is ok and going well (Page McCandish, 2007). The midwifes mind needs to be aware of the changes occurring in maternity care and know that the traditional medical model that once served the doctors and the hospital, is antiquated. As we move towards emerging midwifery models of care which favour continuity of mother and baby care by the same midwife throughout the womens pregnancy, birth and beyond (Barlow, 2008). A midwifes autonomy is increasing in maternity care. The Australian Nursing and Midwifery Council, Code of Ethics for Midwives in Australia (2005) also states midwifery care includes the promotion of normal birth, prevention and detection of complications in the mother and baby, medical care access and the carrying out of emergency measures as important responsibilities of the midwife. Conclusion The heart, hands and the mind all play important roles in the midwifery model of care. Each area can be difficult to explain as separate components of midwifery as the three areas are intertwined and each just as valuable as the other in providing women with women centred care throughout the life changing experience of childbirth. It is evident from research into the art and science of midwifery that midwives are essential in providing care to the childbearing women that supports and guides women through healthy pregnancy, labour and the postpartum period. Midwifery care involves the promotion of normal birth, prevention and detection of complications in the mother and baby, medical care access and the carrying out of emergency measures. Our role is to work in partnerships with women and their families by helping them to explore their options and make informed decisions. WORD COUNT: 1440 words with in-text referencing.

Living to Eat or Eating to Live

Shawn McKee: I’m Shawn McKee staff writer ediets. com. I’m here with Pamela Ofstein- director of Nutrition Services. And today, we are talking about beauty foods. Now, Pam, you know the foods are good to have a†¦.. weight, keep you healthy but can it make beautiful as well?!?! Pamela: Absolutely, a lot of food canreally help you from inside out, so whichyou. †¦. n your body, u can†¦Ã¢â‚¬ ¦nice-close skin, u can have less wrinkles, u can haveright oilin your skin =>food does a lot: helping you look younger andliving in my 20 (ch? naynenthay =â€Å"fighting aging†(V)chono hay). Iwannacontinue to do that. Shawn:Right. Now I understand that. What foods can we eat? I mean, u brought somethinghere,you’lltalk about somefoods? Pam: No! Absolutely, I just go over what they specifically do, but a lot of these foods can help u with your hair and also for your skin. 1)Vitamin C helps damage skin cancer and protect you from free radicals. (2) Foods like whole wheat, eggs and garlic – they are rich in selenium in can protect skin from sun – also is a good choicebecause it provides for u protein and grainas well. (3) Don’t forget your seafood with omega 3s – they contain essential fatty acids that are important to the skin’s oil barrier,help you have right oilthat can protect you from the sun.Oyster, meat†¦have some zinc and they helpcontrol acne and help your hair more shining. Spinach isanother one. And redpepper is also an essential food. Shawn: Ok. And u saidoilfoods(t konh? nrala food hay fruit @@) are good. Pam: Yes. Oil foods, generally, u know very a lot of in vegetables and fruits- foods have a lot of colors, so u know †¦and orange have a lot of vitamin C => we can’t†¦Ã¢â‚¬ ¦.. to diet. (do? nnayba? ynoinhud? hoi i ? ). But carrot,cantaloupe and sweet

Educational assessment and evaluation, Essay

The primary purpose of education is to enable learning The purpose of the assessment should be described and classified, whether formative or summative? whether student focused or program focused? For specific assessment, the following should be specified: Content Format Scoring, reporting and utilization of results ASSESSMENT – concerned with making judgments about the value, worth or quality of learning process Since evaluation involves judgments, it is important for educational managers to discuss and agree about the purpose of any evaluation activity and the criteria to be used in making judgments EVALUATION OF LEARNING OUTCOMES IN EDUCATION PURPOSE 1. Evaluation for accountability Several levels can be identified: national, local education( division or district),institutional,departmental School recognitions and accreditation Annual comparative data 2. Evaluation for improvement purposes School strive for better outcomes for their learners School need ways of evaluating how good the learning outcomes are How the outcomes may be sustained or improved Outcomes in Education 1. A well educated individual -complete with skills, knowledge and abilities a. Formative evaluation b. Summative evaluation c. 2. Achievements d. -refers to the achievement of the students in terms of examinations, tests, term papers and other scale national or international examinations such as: e. National Achievement Test (NAT) f. Career assessment g. Board examinations h. TIMSS 3. The added value of the school The whole-institutions quality and effectiveness measured by examination results brings added value to the school. 4. Learning skills Learning is a creative process in which the learner designs his own understandings and skills, imbibing new knowledge and experience while relating them to previous experiences. 5. Social and life skills Range of Intelligences and talents may broaden the range of educational aspirations such as creativity, cooperation, motivation and other interpersonal and social skills. Learning is done in social interactions. 6. Satisfaction Consultation from the stakeholders of the school Improvement of satisfaction is an important achievement of schools 7. Destination of Graduates Follow-up of graduates Employability is in terms of a. Waiting time b. Job fitness

Summarys on Don Quixote, Othello, Paradise Lost and Popol Vuh Essays

Summarys on Don Quixote, Othello, Paradise Lost and Popol Vuh Essays Summarys on Don Quixote, Othello, Paradise Lost and Popol Vuh Essay Summarys on Don Quixote, Othello, Paradise Lost and Popol Vuh Essay Essay Topic: Don Quixote Book I Paradise Paradise Lost Summarys on Don Quixote, Othello, Paradise Lost and Popol Vuh Fools and tricksters are very closely related and are used simultaneously in poetry and other literary works. A fool can be described as one who is deficient in judgment, sense, or understanding and also can be someone who acts unwisely on a given occasion. A trickster is defined as someone that swindles or plays tricks. Often a trickster is a mischievous or roguish figure in myth or folklore. (Websters Online Dictionary) Fools and trickster are used frequently in poetry and other literary works to portray distinct meanings for characters. In most instances, fools and tricksters derive from evil protagonists. In the following literary works, every attempt will be made to identify the fool, the trickster and the evil characters in each selection and describe why the characters in each are befitting of their respective designation. Miguel De Cervantes Don Quixote is a fool in many respects. His speech is ridiculous, his ideas are hopelessly out of date, and he has lost touch with reality. Yet readers admire him and know immediately he is the hero of the story. All the things which make him a fool, however unbelievable as it may be, add to his heroic appearance and lets the reader know where Quixote is coming from. Along with this, his foolish nature adds a sense of artlessness and purity, very heroic aspects. Is Don Quixote really a fool or is he so innately wise to know that pretending to be a fool is advantageous? The story of Don Quixote is filled with legendary actions. Alonso Quijano, as he is first known, is a man who lives in the village of La Mancha, in Spain. This gentleman was â€Å"close on to fifty, of a robust constitution but with little flesh on his bones and a face that was lean and gaunt. †(Lowall and Mack) He was a man of modest means who resided with his housekeeper who was a middle aged woman, a niece who was twenty, and a man who saddled his horse and performed odd jobs around his place. Quijano loved to hunt but he was â€Å"in the habit of reading books of chivalry with such pleasure and devotion as to lead him to almost wholly to forget the life of a hunter and even the administration of his estate. (Lowall and Mack) He became so infatuated with the books that he read that he â€Å"spent whole nights from sundown to sunup and his days from dawn to dusk in poring over his books, until, finally, from so little sleeping and so much reading, his brain dried up and he went completely out of his mind. †(Lowall and Mack) He was so immersed in his books that he came to believe that the fictitious things in the novels were real. He set out on a series of ventures, the first being to become a â€Å"knight-errant and roam the world on horseback, in a suite of armor. (Lowall and Mack) He put together an ill-fitted coat of armor and hit the road with an old nag who he named Rosinante. He was dubbed a knight named Don Quixote de La Mancha by an innkeeper who realized he was out of his mind and performed the fictitious ceremony just to get rid of him. The newly knighted Don Quixote sets out on a series of outrageous adventures too numerous to list. He is captured and slips away various times to return to his adventures and finally ends up half dead, stripped and â€Å"stretched out on his old-time bed†. His niece and housekeeper â€Å"scarcely knew what to do, for they were very much afraid that their master and uncle would give them the slip once more, the moment he was a little better, and it turned out just the way they feared it might. †(Lowall and Mack) Such is the life of a wise fool. In Shakespeares, Othello, the reader is presented with the classic battle between the deceitful forces of evil and the innocence of good. It is these forces of evil that ultimately lead to the breakdown of Othello, a Venetian General, well known by the people of Venice as an honorable soldier and a worthy leader. In spite of his elevated status, he is nevertheless easy prey to insecurities because of his age, his life as a soldier, and his race. Othellos breakdown results in the murder of his wife Desdemona. The evil contained within Othello is by no means magical or mythical yet is represented by the character Iago. Iago is cunning, untrustworthy, selfish, and plotting. In speaking to Cassio regarding Desdemona, â€Å"I’ll send her to you presently, and I’ll devise a mean to draw the Moor out of the way, that your converse and business may be more free. He uses these traits to his advantage by slowly planning his own triumph while watching the demise of others. It is this that is Iagos motivation. The ultimate defeat of good by the wrath of evil. Not only is it in his nature of evil that he succeeds, but also in the weaknesses of the others. Iago uses the weaknesses of Othello, specifically in his jealousy and devotion. He explains to Roderigo that he has no respect for Othell o other that what he has to display in order to carry out his revenge. â€Å"I follow him to serve my turn upon him. We cannot all be masters, nor all masters cannot be truly followed. †(Lowall and Mack) Shakespeare’s Othello gives the audience a full measure of evil, mostly in the person of the sinister Iago, whose evil influence penetrates the lives of the victims around him. Milton’s Paradise Lost has been praised as being the greatest English epic of all time. Throughout the poem, Milton hopes to â€Å"justify the ways of God to man†(Lowall and Mack) He gives a realistic depiction of the parents of humanity, Adam and Eve and also tells the story of the most epic battle; the battle between satan and God, or good vs. vil. After a brief description of Adam and Eve’s disobedience to God in the Garden of Eden â€Å"Of man’s first disobedience, and the fruit of that forbidden tree whose mortal taste brought death into the world†(Lowall and Mack) the poem joins satan and his followers in hell, where they have just been defeated by God and kicked out of h eaven. Satan briefly considers asking God for forgiveness but just as quickly, he realizes that his confession would not be sincere. Artificer of fraud; and was the first that practiced falsehood under saintly show, deep malice to conceal, couched with revenge. † Unrepentant, satan does not change his ways â€Å"Farewell remorse! All good to me is lost; evil, be thou my good† (Lowall and Mack) This levy of good vs. evil carried on throughout the poem with the interaction of Satan and his fallen angels with God and his son in Heaven. The common representation of sin and evil came from the lead character in the battle against God, which was Satan. His name means enemy of God. He was a former high angel from Heaven named Lucifer, meaning, light bearer. Satan became jealous in Heaven of Gods son and formed an allegiance of angels to battle against God, only for God to cast them out of Heaven into Hell. Milton divided the characters in the epic poem Paradise Lost into two si des, one side under God representing good, and the other side under Satan representing evil and sin. Milton first introduced the reader to the character Satan, the representative of all evil, and his allegiance of fallen angels that aided in his revolt against God. This introduction of Satan first led the reader to believe acts of sin were good, just like Eve felt in the Garden of Eden when she was enticed by Satan to eat the fruit off of the Tree of Knowledge. The later introduction of The Almighty had the reader’s change their feelings toward sin, as the ways of God were introduced to them and these ways were shown to be the way to feel and believe. Popol Vuh is a work of epic poetry that tells the original story of the Maya and Quiche people of Guatemala and their account of the creation story. Originally written in the 16th century, the unknown author gives hints about the sources he uses by referring to the â€Å"council book,† presumably a pre-Columbian screen-fold that served him as a source. † (Lowall and Mack) Popol Vuh’s main characters are often seen as duplicates of one another. â€Å"Yet against this stately patterning, the hero gods appear as light-hearted boys, even as tricksters. † The Plumed Serpent, or creator, also known as â€Å"Heart of Sky, Hurricane, and Newborn Thunderbolt, and Sudden Thunderbolt† (Lowall and Mack) is a good example of how the characters throughout the story are sometimes duplicated, and even tripled. The characters include Hunahpu and Xbalanque, â€Å"being gods, the two of them saw evil in his attempt at self-magnification before the Heart of Sky† (Lowall and Mack) These duplicated characters are the tricksters who represent satan, the serpent, who tempted Adam and Eve in the Garden of Eden. The nance, which is the tree of good and evil, and the food for Seven Macaw, which is Adam, and his wife Chimalmat, which is similar in character to Eve. The creation story as depicted by the author, include many similarities that closely relate to the creation story referred to in the book of Genesis. Fools, tricksters, and evil characters have played a large part in history since the beginning of time. There will always be people who act foolishly and there will always be people who are mischievous and play tricks on others. Fools and tricksters have been a significant part of poetry and literary works since their existence. Writers portray a character to be a fool or a trickster to show in greater detail the meaning of the writing and to keep the reader involved in the plot. The two are often used in conjunction with evil characters. The evil character can be a fool or a trickster or can even vacillate back and fourth between the two. Writers use them together to allow the reader to see the dept of the character and how evil the character can be towards others. Such is the case in the literary writings of Don Quixote, Othello, Paradise Lost and Popol Vuh. Lawall, Sarah, and Maynard Mack. The Norton Anthology of World Literature. 2nd ed. Vol. C. New York: W W Norton Co Inc, 2002. 2675-2731, 2919-2996, 3001-3060, 3076-3092. Print Websters Online Dictionary. Websters Dictionary, 2006. Web. 11 Jul 2010. .

The Advantages And Disadvantages Of The New Technology Essay Essays

The Advantages And Disadvantages Of The New Technology Essay Essays The Advantages And Disadvantages Of The New Technology Essay Essay The Advantages And Disadvantages Of The New Technology Essay Essay From as far back as doing movies travel the 35mm camera has ever been about. for over 100 old ages now and if you watch a film made on 35mm you can understand why. The consequence it gives off is something else its non tellurian Television manner and it’s merely right. except one thing the monetary value ticket on the existent movie celluloid. Unfortunately there is no replacement or cheaper equivalent to 35mm for entering a film. However as we have advanced in the universe of engineering we now have a camera that is capable of entering with similar acuteness as 35mm The Digital Video Camera. The chief difference between movie and digital picture is the cost of entering and the expression it personifies. Other differences include the weight easiness of duplicate and transportability. For a long clip digital recordings suffered from inferior sound and image quality when projected onto big screens. but recent progresss in computing machine processing storage and projection have overcome this job for their usage in theaters. Just in footings of the equipment needed a digital production is about a ? less than the cost of 35mm movie production. Unlike movie. digital formats require really small physical storage infinite. One of the ruins is they can be easy duplicated and uploaded to the cyberspace and a good point if this was legal is the movie will non lose any of its quality in the procedure. This all sounds excessively good. nevertheless its non every bit easy as it looks. certain you can purchase a DV camera down the route and do a half nice image if you put your head to it but how is it traveling to be screened? The job is cinemas have and have ever had projectors that play 35mm movie. Too enable a film to demo DV so it is traveling to hold to import a batch of new engineering. So to get down the ball turn overing film around the universe have to acquire rid of all the large projectors they have and ever have used and refit the film with new digital 1s. The following measure is they have to acquire online so they can stream the film as the thought is to stream the film which is all portion of doing digital movies easier in all Fieldss. However to be able to make all this will intend all different types of connexions to be fitted into the cinema/multiplex. In the long tally you can see this is a wise investing although it leaves a batch of people idle such as film distributers. celluloid companies non to advert adjunct camera men/women. sound men/women and other assorted workers on film sets. Well the truth is movie studios don’t truly care about them there non the cardinal factors to the revolution in movie to Digital Video the chief factor is Piracy and at the minute movie buccaneering can non be controlled or suppressed. 1 â€Å"The US gesture image industry loses more than $ 3 billion yearly in possible worldwide gross due to buccaneering. Due to the trouble in ciphering Internet buccaneering losingss. these figures are NOT presently included in the overall loss estimations. However. it is safe to presume Internet losingss cause untold extra amendss to the industry† . 2 Too day of the month there is merely one manager that has used DV to enter different shootings in a film and that is Gorge Lucas for his prequel Editions to the Star Wars trilogy. Star Wars Episode 2 Attack Of The Clones. During the cinematography of the movie Gorge Lucas used a DV camera. 3 The Sony HDC ( High Definition Camera ) F900 was the pick of camera. they shot at 24 progressive frames per second. The 24 frames fit in absolutely with the traditions of movie projection and redaction. â€Å"By non utilizing movie. the production squad saved the clip and money normally invested in movie stock and photochemical processing. and was able to achieve an image of unbelievable lucidity already in the digital medium ready for postproduction use† . 4 It has besides been noted that histrions themselves would instead work in-front of a DVC. There grounds for this are when working with DVC there are frequently two cameras ( whereas with 35mm there is merely one ) so they feel freer excessively work in-front of two instead than merely the 1. Another is that there is less force per unit area if they make a error as it won’t consequence in a loss of money because there is no movie in the camera merely memory it can easy be deleted and redone in a affair of seconds. One of the defects is because you have so much freeness and ample memory with the camera you can really free path of you entering and stop up with to much footage. An illustration of this is when a docudrama was being filmed there was so much infinite on the memory of the camera that 150hrs of memory was recorded for a 1hr docudrama. it turned out that it took a whole twelvemonth to redact down. This evidently seems a job in a sense that all first clip movie shapers are traveling to enter 100s of hours of footage but non needfully because they can now hold the package to redact their work on a place personal computer which means they can set more hours in at place to complete the occupation. I think entering in DV is a great thought when you think it opens the doors to so many more different genres of people. Hollywood may be against it for grounds I can sympathies with. you merely have to look at the music industry to see how much lawlessness buccaneering has caused but I don’t think they should govern it out. DV fundamentally means anyone who has of all time wanted to do a movie now has the chance to make so and it won’t be them the Earth. Cartridges for hive awaying film footage on. will put person back around 19 lb for a twosome of hours of memory and with a spot of clip spent on illuming and sound you can bring forth a quality image like Dancehall Queen ( Jamaican movie. filmed on a DVC ) . Although I am rather confident to assume at that place will non be any Hollywood blockbuster films being recorded via a DVC until buccaneering has been controlled as it is to risky to the industry of movie devising.

Company case study and Industry analyisis Research Paper

Company case study and Industry analyisis - Research Paper Example This paper has discussed the history and outlook of the company along with a deep analysis of the over Fast Food Industry of US. Kentucky Fried Chicken (KFC) is a sister concern of Yum Brands who also have other fast food chains including Pizza Hut, Taco Bell and Long John Silver’s. KFC was established by Colonel Sanders who initially presented the idea of fried chicken which ultimately turned up to be the most exciting fast food. KFC is the world’s leading fast food restaurant with billions of customers from around 80 countries (Zwolak, 2010). The success did not come to the company in an easy way. KFC has a long story of struggle which is briefly described below. Colonel Harland Sanders learnt cooking at an early age since his mother used to work outside and he was responsible to administer all the household tasks. Very soon he mastered some of the local dishes but due to financial constraints he could not think of pursuing a career in cooking. He kept on working as a streetcar conductor and insurance salesman while the supreme art of cooking resided inside him. In 1930 he began to serve the hungry travelers and developed the novel idea of replacing the home meal with something equally delicious. He was then in commission of a service station at Corbin, Kentucky, there he initiated the ‘Sunday dinner, seven day a week’. Later he got so much fame due to his distinctive chicken recipes that he was made the Colonel of Kentucky in response of his extraordinary services to the food industry. By 1955 he was very much confident about his chicken recipes which compelled him to establish KFC; within the time span of 10 years KFC had more than 600 branches in United States and Canada. Due to effective managing and marketing strategies KFC increased its profits within no time. Consequently in 1986 it was acquired by Pepsi Company which ultimately turned its restaurants including KFC and others in a separate company namely Tricon Global Restaurants, Inc

Critical Thinking Reflection Essay Example | Topics and Well Written Essays - 500 words

Critical Thinking Reflection - Essay Example Gandhi discovered his nonviolent means not in India but in South Africa when he was travelling in a first class compartment. Due to apartheid policies prevailing then, he was thrown out from the first class compartment as only Whites were allowed to travel in the first class compartment. This inhuman incident gave birth to a new movement where no arms, or guns were used to gain justice, and freedom. While it would seem impractical in those days, he made great efforts in organizing the Indian community against socioeconomic repression and racial discrimination through nonviolent means. His movement though began in South Africa, he returned to India with a novel ways and means to make his country independent – free from the british rulers. In fact, India had already made one attempt using arms and guns in 1857 to liberalize the nation; however, it was failed miserably. Many other violent attempts were also made by numerous revolutionaries then, but none of them had any success. When British rulers enforced the Rowlett Act in India, he protested against this brutal act and resorted to upavas (fasting) and Satyagraha (enforcement of truth). The rulers were not at all acquainted with this new way of fighting where protesters were not using any kind of arms – not even a small stick for self-defense. The establishment was so much surprised that they were unable to decide what to do with him. The followers of Gandhi would take all kinds of beating but woule not attack on police. They put Gandhi in prison but Gandhi would not eat any thing to protest against their brutal behaviour. At last, due to people’s pressure, the government was compelled to free him from the custody. To make his protest more effective, Gandhi began civil disobedience movement. When the British government made the Salt Law that prevented common people to produce edible salt, he strongly protested against the

Eroding Local Control & The Influence and Climate of the Courts Essay - 2

Eroding Local Control & The Influence and Climate of the Courts - Essay Example The cost of improper education systems sums up in a downward trend in the national productivity with increased burden of care to the incarcerated persons and the unemployed through public relief (Garfield, Brimley, et al, 2008). Discussion Question 1 The degree to which education meets individual and societal aspirations depends largely on the quality of education received, which in turn tier closely with the resources made available and the extent to which they are properly used. The number of educational institutions is a fundamental contributory factor towards such quality. Thus, reducing the number of school districts in a state generally reduces the difference in ability to support education between the â€Å"wealthiest† system and the â€Å"poorest† system/district in terms of assessed valuation per pupil to be educated. As predicted by scholars like DuBois in the1970s, color line educational problem in terms of state funding in the 20th century seem to be flaring well into the 21st century with recognizable disparities. It is evidently clear that educational outcomes for students of color are proportionate functions of unequal access to educational resources. The US education system is understandably the most unequal in the industrialized world with students receiving different leaning opportunities based on social stratification. It is estimated that the expenditure ratio of wealthiest ten percent and the poorest ten percent of the district schools across states is almost 10 to 1. Averagely, the current strikingly differences are put at 3 to 1. According to Jonathan Kozol, expenditure per student in Chicago public schools in the 1990s was approximately $5000 while their Niles Township High school neighbors spent double the amount student. He also recounted the use of old textbooks, lack of science labs, inadequate teachers and more in elementary schools serving predominantly African Americans. In contrast, schools in New Trier serving 98 p ercent whites were well equipped with superior labs with up-to-date technology, experienced teachers and a wider range of courses provided. By every measure to the degree of qualification – state certification, pedagogical training, content background for teaching, test scores, college attended and the experience attained so far –fewer qualified teachers disproportionately serve in schools with greater numbers of low-income/minority students. It is utterly impossible to reconcile the two extreme scenarios with an expectation of similar student performance. It is on the basis of the foregoing facts that consolidation would be a desirable option in reducing the gap in supporting education between the wealthiest and the poorest. Discussion Question 2 While consolidation of schools would be a desirable option in terms of fiscal and educational auspices, the idea is not a â€Å"generic fits all† proposition. It is well beyond doubt that 5 school districts in Tennesse e County with separate, independent directors translates into appropriate supervisory personnel (instruction, curriculum, federal programs, special services, attendance). However, the ability to save on costs serves as a strong selling point for consolidation. Merging schools into large blocks free up unused resources for other purposes, reduces utility and maintenance costs,

How to end a relationship Essay Example for Free

How to end a relationship Essay Ending a relationship is one of the hardest processes in the development of any bond between two friends. Ending a relationship especially when it is intimate is the most difficult thing to do. Starting a relationship is far much easier than bringing it to a close. Most relationships have ended in violence ( verbal and otherwise) and sometimes even in suicide or murder because most people are unable to cope with the pain associated with it. Most people would prefer suffering than parting ways with their friends or potential life partners. Before ending a relationship it is very important first to do a critical analysis of the reasons of ending the relationship and be certain that the only solution to the problems is calling it quits all together. Therefore one should think twice before making emotional decisions that will back fire much later. (Pushpa Pal Singh) After being certain of ending the relationship, it is equally important to prepare adequately of what you are going to say and the reasons of terminating it, this will help in facing the other partner who is bound to enquire of the reasons. (Pushpa Pal Singh) Ending a relationship can sometimes be dangerous and may result to physical assault, therefore you should strive as much as possible to remain calm and not let emotions drive you. (Pushpa Pal Singh) Ending a relationship also calls for the use of the right approach; this means that you should not use the phone, note or email to end it, being available physically would suffice because you would meet the other partner face to face and avoid the danger of being stalked or confronted that may result to physical attack. (Pushpa Pal Singh) Finally, as much as possible the relationship should not end on a harsh note; rather strive as much as possible to remain friends. Therefore the process should be some sort of relief for you and your partner when the relationship ends on a happy note. It is imperative to assure your partner that ending the relationship will not interfere with you remaining friends and you are going to keep in touch. (Pushpa Pal Singh) Works Cited Pushpa Pal Singh: How to end a relationship in 4 ways: Retrieved on 20th May 2008 from http://EzineArticles. com/? expert=Pushpa_Pal_Singh

Essay on Internet Privacy - Cookies and Privacy on the Internet

Cookies: Privacy on the Internet?      Ã‚   Today, many web sites on the internet can use "cookies" to keep track of passwords and usernames and track the sites a particular user visits (Cookiecentral.com). But, the use of cookies to track user's browsing habits is becoming a concern of many internet users. These concerned people are beginning to think of cookies as an invasion of privacy. Companies with web sites can use cookies to track what sites you visit frequently and then select specific ad banners to send to you on the web while surfing (Cookiecentral.com). Electronic Frontier Foundation's program director, Stanton McCandlish points out, "The potential problem is that companies without a sense of ethics could be doing [the] same thing and selling addresses to offline marketers" (news.cnet.com). The government should realize the hazards of internet cookies and enforce a ban on their use.    For those not familiar with the internet type of cookie, http://www.cookiecentral.com/ provides the definition of a cookie and some of the ways they are used. The site states, "a 'cookie' is a small piece of information sent by a web server to store on a web browser so it can later be read back from that browser." When you visit a cookie-using site on the web, that site will save a small text file in your browser's folder or directory. This file will tell them who you are if you ever visit their site again. The site goes on to explain in more detail the different areas where a cookie can be used. The various tasks that can be performed by a cookie listed include online ordering, targeted marketing, user ID's, and site personalization. It is true that there are some beneficial uses of cookies. For example, personalizing a certain ... ... sites' cookies, these sites will not gain anything from you. If everyone were to stop allowing cookies on their personal computers, web sites would find that cookies do not benefit their business and would possibly stop using them. Tell others about any concerns you may have regarding cookies. You may educate someone about cookies that knew nothing before and help him or her understand why cookies are not an essential part of the internet.         Works Cited Cookies. <http://www.cookiecentral.com /news/0-1003-200-327461.html> (31 Oct. 1999). Privacy in the Digital Age. "Jerry Berman's Testimony". <http://www.cdt.org/testimony/Berman.test.House.5.27.99.shtml> (31 Oct. 1999). Shaking the Cookie Jar. "New Cookie Technology or Existing Cookie Technology Under Attack". <http://www.cookiecentral.com/dscprop.htm> (31 Oct. 1999).   

How Does Drug Influence Teenagers? Essay

Many teenagers get high from abusing substances which range from diverted prescription drugs to street drugs to inhalants to alcohol. Some of these teens will go on to a life of addiction, abusing increasingly dangerous substances. Some teens will have more short-lived experience, as abusing a drug or other substance even one time can be fatal. Parents and interested adults should examine the factors that lead teenagers to abuse substances in an effort to prevent this risky behavior. Peer Pressure The National Institute on Drug Abuse reports that peers have a large influence on drug-abusing behavior. Many teens use drugs for the first time to avoid being stigmatized by their friends or to impress others. The National Youth Anti-Drug Media Campaign advises that the best way for teens to avoid succumbing to peer pressure is to be prepared in advance with ideas of what they want to say. Parents can empower teens by role playing situations. The parent assumes the role of the drug-using peer and the child practices reacting to being pressured into participating in drug use. Sponsored Links Teach English with KBT Lesson plans, worksheet, and activities for ESL students www.KBTeachers.com Genetics According to the National Institute on Drug Abuse, scientists recognize that genetic predispositions to drug abuse exist, but they have yet to pinpoint the specific genes involved. This may have to do with a brain â€Å"feel good† chemical called dopamine, and a person’s gene-controlled relationship with it. While one teen may try a hallucinogen one time, a teen genetically predisposed to have addiction problems may desire to use it again and again as they naturally derive more pleasure from dopamine or have a deficit of it to begin with. While scientists figure all this out, parents should strongly caution teens who have might have a genetic relationship with a drug addict or alcoholic about avoiding substance abuse. Family Growing up in a family that emphasizes getting â€Å"high† from legal or illegal substances can cause an adolescent to think drug use is acceptable. Mayo Clinic explains that this unhealthy family influence may be a factor in a teen’s initial drug experimentation. Exposure to family members who reach for a substance to cure every pain or ailment can cause a teen to do the same. Teens get many of their values from parents and other adult influences, and often mimic what they see. Its never too late to establish healthier family traditions and set a good example for teens. Thrill-seeking Tendencies Teenagers who have a tendency to seek thrills and adrenaline rushes may be at higher risk of abusing drugs due to the â€Å"high† feeling that is achieved from early substance use. While everyone enjoys a rush of feel-good chemicals from appropriate sources, some teens get a feeling from drugs that causes them to continue their use despite negative consequences. If a parent sees a pattern of thrill-seeking behavior in his child, he can discuss safe outlets for it versus unsafe drug use. Stress Some teens, like some adults, reach for substances as an attempt to relieve stress. This can be the root of substance abuse in adolescents with underlying mental conditions such as generalized anxiety disorder or social anxiety disorder. Child abuse—past or current—can create the level of stress that triggers some teens to abuse drugs. If your child seems to be under undue stress, insist on a mental health evaluation and counseling if needed. Low Self-worth A teenager with low self-worth is more likely to engage in self-abusive behaviors such as drug use. This likelihood is heightened if some of the other mentioned influencing factors are also present in a teen’s life. Parents can help a child find skills in which she excels to help avoid or counteract low self-worth. Desire for Performance Enhancement According to the National Institute on Drug Abuse, some teenagers begin using drugs as a misguided attempt to improve sports or academic performance. These teens often have a sense of immortality and do not feel that the drug’s negative effects can harm them. All teen athletes should be educated on the dangers of performance enhancing drugs and all students should understand that doing the best they can in their schoolwork is all that is required for their parents to be proud of them.

Ethical Decision Making by Individuals Essay

Existing theoretical models of individual ethical decision making in organizations place little or no emphasis on characteristics of the ethical issue itself. This article (a) proposes an issue-contingent model containing a new set of variables called moral intensity: (b) using concepts, theory, and evidence derived largely from social psychology, argues that moral intensity influences every component of moral decision making and behavior: (c) offers four research propositions, and (d) discusses implications of the theory. Conclusions and Implications Existing theoretical models have ignored the effect of characteristics of the moral issue itself on ethical decision making and behavior in organizations. Taken at face value, these models suggest that individuals will decide and behave in the same manner regardless of the nature of the moral issue involved. An employee of a drug manufacturer would view the release of a dangerous drug by his or her firm with the same alarm (or lack of alarm) that he or she viewed the theft of a few diskettes from the company supply cabinet by a fellow employee. The issue-contingent model proposed here explicitly rejects this view and suggests that the moral intensity of the issue itself has a significant effect on moral decision making and behavior at all stages of the process. If this model is found to have empirical support, the testing of other models would be significantly affected. Controlling for issue traits would become an integral part of a meaningful test of Trevino’s (1986) person-situation interactionist model, for example; the relative importance of personal factors and situational factors might vary considerably, from issue to issue. Similarly, issue charucteristics could alter the balance of teleological and deontological considerations in the moral evaluation stage of Hunt and Vitell’s (1986) general theory model of marketing ethics. Perhaps the most important potential impact of an empirical finding that ethical decision making and behavior are issue contingent involves the applicability of the models themselves. Moral intensity is expected to play a major role in the recognition of moral issues and, hence, in the actual engagement of moral decision-making processes instead of, or in addition to, other decision-making schemata. Simply stated, the details of moral decision-making and behavior processes become irrelevant if the person does not recognize that he or she is dealing with a moral issue. Future models of ethical decision making should include some consideration of the effect of the moral agent’s failure to recognize the moral issue. Moral intensity is also relevant to the general applicability of Kohlberg’s (1976) theory of cognitive moral development. If moral development is issue contingent, as this article and some emerging empirical evidence suggest, then Kohlberg’s theory would have to be substantially revised, and much of the research based on it would have to be reappraised. Future research based on his developmental theory would have to control for traits of the moral issues involved. From a practical point of view, issue contingency is important to normative judgments of moral decisions and of the people who make them. Many of the elements of moral intensity (magnitude of consequences, probability of effect, temporal immediacy, and concentration of effect) are directly related to judgments of the importance of moral issues. If these elements of moral intensity are found to be positively linked to moral behavior, it can be concluded that people generally behave better when the moral issue is important than they do when it is unimportant. Regardless of a person’s views regarding the overall moral tenor of society or its alleged decline in recent years, he or she could easily be encouraged by the finding that people’s best moral behavior is inspired by issues of substantial importance.

Free Essays on Minister Black Veil

â€Å"The Minister’s Black Veil† by Nathanial Hawthorne In â€Å"The Minister’s Black Veil,† Father Hooper wears a black veil over his eyes and nose, never revealing the reason of the veil to a soul. At times the sexton would insinuate a reason behind the veil but never revealing the answer to the mystery. Father Hooper is a very imaginative and creative individual to innovate the idea of wearing a black veil to express an idea. He is angry towards the response of the veil to his parishioners, since they treated him differently with the veil compared to without it. Most of the parishioners are clueless to why he wears it and some try to imagine why he would ever want to wear it, but there are only ideas and arguments to why a minister would wear it. One of the reasons behind the veil might be secret sin. Father Hooper might have committed a very bad sin, which he does not want to unveil to anyone. Instead of not telling anyone the sin he shows it clearly on his face with the aid of a black veil. This black veil might relieve tension in his body that has accumulated due to his sin. In the story, Father Hooper says that everyone wears a black veil, meaning that everyone commits secret sins without revealing them to anyone. If you do not express your secret sin you would be keeping stress and tension locked up inside you, but if you express it, the stress and tension will be relieved. Another reason behind the veil might be sorrow. Deep, dark sorrow for someone or yourself might be expressed and shown with the help of a black veil. By wearing the black veil for eternity, you are exhibiting great love and sorrow for someone or yourself. If the black veil was removed, the sorrow and love would be dead. This might be how Reverend Hooper expresses the veil. Father Hooper might have also used the veil as a friend and a device to test Elizabeth’s love for him. The black v... Free Essays on Minister Black Veil Free Essays on Minister Black Veil â€Å"The Minister’s Black Veil† by Nathanial Hawthorne In â€Å"The Minister’s Black Veil,† Father Hooper wears a black veil over his eyes and nose, never revealing the reason of the veil to a soul. At times the sexton would insinuate a reason behind the veil but never revealing the answer to the mystery. Father Hooper is a very imaginative and creative individual to innovate the idea of wearing a black veil to express an idea. He is angry towards the response of the veil to his parishioners, since they treated him differently with the veil compared to without it. Most of the parishioners are clueless to why he wears it and some try to imagine why he would ever want to wear it, but there are only ideas and arguments to why a minister would wear it. One of the reasons behind the veil might be secret sin. Father Hooper might have committed a very bad sin, which he does not want to unveil to anyone. Instead of not telling anyone the sin he shows it clearly on his face with the aid of a black veil. This black veil might relieve tension in his body that has accumulated due to his sin. In the story, Father Hooper says that everyone wears a black veil, meaning that everyone commits secret sins without revealing them to anyone. If you do not express your secret sin you would be keeping stress and tension locked up inside you, but if you express it, the stress and tension will be relieved. Another reason behind the veil might be sorrow. Deep, dark sorrow for someone or yourself might be expressed and shown with the help of a black veil. By wearing the black veil for eternity, you are exhibiting great love and sorrow for someone or yourself. If the black veil was removed, the sorrow and love would be dead. This might be how Reverend Hooper expresses the veil. Father Hooper might have also used the veil as a friend and a device to test Elizabeth’s love for him. The black v...

Thesis on Pr and Advertising Essays

Thesis on Pr and Advertising Essays Thesis on Pr and Advertising Essay Thesis on Pr and Advertising Essay Essay Topic: A Very Old Man With Enormous Wings Push Precious Summer Internship Report Development Credit Bank Present and Future Report submitted in partial fulfillment of degree of Bachelors of Business Administration (MS) Submitted to: Mrs. Apeksha Huda Faculty Guide Submitted By: Raghav Mehra BBA(MS) 2008-20011 Roll No. A3914708014 Amity School of Business Amity University Acknowledgement I, Raghav Mehra, owe enormous intellectual debt towards towards my dissertation guide Mrs. Apeksha Huda, Faculty, Amity School of Business, Amity University who has augmented my knowledge in the field of marketing and has given me invaluable insight into the subject. I am obliged to him for being extremely patient and helpful towards me and giving me sufficient time for discussion and guidance at all stages of my work. My increased spectrum of knowledge in this field is the result of his continuous supervision in directing me to absorb relevant and high quality information. I would also like to thank our respected Director Mam, Mrs. Alka Munjal for giving me such an opportunity and platform to accomplish my dissertation report successfully. I would like to thank all those people who helped me in the successful ompletion of my project by giving their precious time in filling my questionnaires without which it would not have been possible to complete my project. Raghav Mehra Contents Banking System in India Executive Summary Introduction About the Project Objective Research Methodology Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research 12. Findings, analysis and recommendations 13. Future of advertising Banking System in India Currently, India has 96 scheduled commercial banks (SCBs) 27 public sector banks (that is with the Government  holding a stake), 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges) and 38 foreign banks. They have a combined network of over 53,000 branches and 49,000  ATMs. According to a report by ICRA Limited, a rating agency, the public sector banks hold over 75 percent of total assets of the banking industry, with the private and foreign banks holding 18. 2% and 6. 5% respectively In the early 1990s, the then  Narsimha Rao  government embarked on a policy of  liberalization, licensing a small number of private banks. These came to be known as  New Generation tech-savvy banks, and included Global Trust Bank (the first of such new generation banks to be set up), which later amalgamated with Oriental Bank of Commerce,  Axis Bank(earlier as  UTI Bank),  ICICI Bank  and  HDFC Bank. This move, along with the rapid growth in the  economy of India, revitalized the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private banks and foreign banks. The next stage for the Indian banking has been set up with the proposed relaxation in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be given voting rights which could exceed the present cap of 10%,at present it has gone up to 74% with some restrictions. The new policy shook the Banking sector in  India  completely. Bankers, till this time, were used to the 4-6-4 method (Borrow at 4%;Lend at 6%;Go home at 4) of functioning. The new wave ushered in a modern outlook and tech-savvy methods of working for traditional banks. All this led to the retail boom in India. People not just demanded more from their banks but also received more. Currently (2007), banking in India is generally fairly mature in terms of supply, product range and reach-even though reach in rural India still remains a challenge for the private sector and foreign banks. In terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region. The Reserve Bank of India is an autonomous body, with minimal pressure from the government. The stated policy of the Bank on the Indian Rupee is to manage volatility but without any fixed exchange rate-and this has mostly been true. With the growth in the Indian economy expected to be strong for quite some time-especially in its services sector-the demand for banking services, especially  retail banking, mortgages and investment services are expected to be strong. One may also expect MAs, takeovers, and asset sales. In March 2006, the Reserve Bank of India allowed Warburg Pincus to increase its stake in Kotak Mahindra Bank (a private sector bank) to 10%. This is the first time an investor has been allowed to hold more than 5% in a private sector bank since the RBI announced norms in 2005 that any stake exceeding 5% in the private sector banks would need to be vetted by them. In recent years critics have charged that the non-government owned banks are too aggressive in their loan recovery efforts in connection with housing, vehicle and personal loans. There are press reports that the banks loan recovery efforts have driven defaulting borrowers to suicide. Executive Summary Today’s business world has become very competitive. To keep pace in this competitive environment it is very necessary for a marketer to communicate about the company’s offerings to consumers. All the element of promotional mix work to communicate with the audience. Marketers use communications in an attempt to persuade customers to act in a desired manner. Thoughts about the Future of Advertising Skeptics who forecast the demise of advertising ignore the fact that business and other enterprises have an innate need to communicate with their publics. The real question is not will advertising continue to be an important tool of business communication but simply, what forms will advertising take in the future? Certainly a host of issues related to change face the advertising business. Such issues include the relative importance of the various types of advertising over time, who will pay for what, what controls might be appropriate in light of the changing media environment, and so on. While changes and improvements in traditional mass media continue to occur, a massive change is underway which blends the efficiency of traditional mass media and the marketing potential of ones of this blending include, most importantly, the internet, but also personalized supermarket checkout coupons and personal in-flight video screens. Now the issue arise how advertisers can participate in the development of such media to the benefit of all the parties involved. Development Credit Bank A Quick Brief A new generation private sector bank, Development Credit Bank (DCB) is the preferred banking services provider across 80 state-of-the-art branches across 10 states and two union territories. The Bank has recently launched several value added initiatives and intends to become one of the country’s preferred and profitable private sector banks, providing a comprehensive suite of â€Å"best in class† products for customers in Retail, SME and Corporate Banking market segments in chosen geographies. DCB has deep roots in India since its inception in the 1930’s. Its promoter the Aga Khan Fund for Economic Development (AKFED) holds over 23% stake. AKFED is an international development agency dedicated to promoting entrepreneurship and building economically sound enterprises in the developing world. It had co-promoted HDFC in India in the late seventies. AKFED operates as a network of affiliates comprising 90 separate project companies. Employing over 30,000 people, it reported annual revenues in excess of US$1. 5 billion. The Fund is active in 16 countries in the developing world. The Past Built on over 78 years of trust, tradition and togetherness, DCB was converted into a Scheduled Commercial Bank on May 31,1995, in the wake of India’s economic liberalisation. It was the only co-operative bank, which successfully crossed over and thrived in the face of change. The Bank has a network of 80 state-of-the-art, customer friendly, and conveniently located branches across the states of Maharashtra, Gujarat, Andhra Pradesh, Karnataka, Delhi/ NCR, Rajasthan, Goa, Tamil Nadu, Haryana, West Bengal and the Union Territories of Daman ; Diu and Dadra ; Nagar Haveli. Spreading wings, with the wind beneath Under the table guidance of an experienced Board of Directors and the leadership of a dynamic senior management team DCB strategically aims to enhance its reach and spread, while introducing exciting new banking products for its customers. Seamless, flawless and timely service To adhere to its vision of becoming the gold standard in customer service in Indian banking, intensive training and service quality programmes have been initiated with customer delight becoming the key focus of the Bank. This will become the lifeblood of DCB and act as its key differentiator. Not just a Bank, a Financial Supermarket DCB intends to offer an extensive range of products across its branches. Suitable variants of the basic products like savings and current accounts as well as innovative products such as the ‘DCB Trio’ and ‘Easy Business,’ keep DCB ahead of the pack. Demat Account and a range of investment products like mutual funds, insurance and bonds make the product offering complete. Close to its roots, yet flying high Since its inception, DCB has always taken an active interest in developing low-cost customer deposit products and providing for the needs of small and medium businesses in select regions. It continues to fulfil every consumer need with great enthusiasm. The Bank is also suitably equipped with the latest versions of Finacle from Infosys and Oracle to provide seamless service to its customers. A Bank for its people The pan-India employee teleconferences and introduction of performance-based incentives have already charged the existing work force. Given its reputation for being a non-hierarchical and dynamic organisation, DCB is one of the chosen destinations for aspiring banking professionals. A grip on the future The Bank has an active and robust treasury, managing its interest rate risks nd liquidity by providing an uninterrupted flow of funds, positioning the Bank for future growth. About the Dissertation Objective:- The aim of choosing this bank is â€Å"to provide a guideline to businesses, based on which, they can frame and implement suitable strategies pertaining to the form of Advertising as a part of marketing communication with respect to the continues changi ng business scenario†. The thesis has overall identified the need of Advertising and PR, how is it different from each other and how it is effecting the business of today. We all know that these tools of communication become the bread and butter of any organization. This is because they want to be noticed and known in the business environment. The brief giving how this dissertation aims to find out the true analysis of these two most effective communication tools are: * The research would aim at giving an insight of the importance and need advertising and PR in marketing of products and services with the aim of brand building and recall building initiative. * The research would give an analysis how each of the above affect the present business in Indian scenario and what is its impact on the same. The present status as a tool of marketing communication * The future prospect as a tool of marketing communication * To find out why should a particular company take the strategy of undertaking Advertising or PR as tools of marketing * To examine which is the best tool of marketing among the two. * To find out the perception of advertising from the perspectiv e of customer. Research Methodology Apart from the Secondary data analysis, to give it a back up with the perceptions and suggestions certain methodologies have been undertaken to make this dissertation or thesis a more proactive. The research methodology would be kept very simple. The research would concentrate on both Primary and secondary data research, wherein; the following resources have been followed to collect the data. For primary data collection * Questionnaire design * Personal Interviews For secondary data collection * Articles * White Papers * Management Books * Magazines * Internet A total of 60 respondents were selected Filling up of questionnaire- 55 Personal Interviews- 5 This is a very interesting and hot topic in the business scenario. So the businesses should understand, what were there achievements in satisfying there customer in the Indian market, and accordingly should make strategies for the same. All business wants to market itself and so PR and Advertising have become two of the most suitable methods to build the brand, which would help them to be profitable in the competitive world. Thus, the research and the thesis would provide an analysis from all aspect- be it the need, importance, the current status, satisfying the present to fulfill the future. The perceptions and suggestions would give the reader a thorough understanding and help to take future decisions. The total thesis would be made after proper research and inputs from best of the people in the industry. Suitable examples, references of the persons contacted would be provided. Literature Review Chapter 1 Public Relation Public Relations as a subset of marketing communication is becoming increasingly important in India. Public relations helps an organization and its public to adapt mutually to each other. Often, it is a term used to describe both, a way of looking at an organizations performance and a program of activities. The public relations function takes many forms in different organizations, including public information, investor relations, public affairs, corporate communications, employee relations, marketing or product publicity, and consumer service or customer relations. Basic to all public relations, however, is communicating. Well-planned, effectively handled communications are increasingly seen as essential to the success and even existence of organizations and causes in todays changing world. Every organization-government, business, labor, professional, trade, health, cultural, financial, recreational, educational and public service-depends on people. Their attitudes, attention, understanding, and motivation can be critical to the success or failure of an organization or idea. A public relations, at its best, not only tell an organization’s â€Å"story† to its publics, but also helps in shaping the organization and the way it performs. Through research, measurement and evaluation, public relations professionals determine the concerns and expectations of the organizations publics and explain them to management. A responsible and effective public relations program is based on the understanding and support of its publics. PR is a non-personal form of promotional communication but (in contrast with advertising) is a non-paid form. For example many newspapers and magazines regularly carry news about new launches etc with a view to inform their readers. At random if we pick up the Financial Express of 18. 10. 99. Then on page-7 of the newspaper there are three news items: * Sikkim Dairy Products and Ind. Swiss company had introduced a range of fresh and natural cheese. * Mercedes Benz is offering pre-owned (i. second hand) Mercedes at Rs. 12. 5 lakh onwards: against the new Mere price of Rs. 28 lakh. * Navneet Publications has introduced games for children. Since these items of news, even if they occupy newspapers space, they dont have to be paid for by the marketers. This is what is PR of the respective brands. General Features of PR: * Unpaid: Already explained above. * No identified sponsor: Here the news is supposedly given by the PR firms to the respective media, through which the news get published; and not by the company. To that extent it is more believable. In other words when the main objective of communication is to create conviction then PR through independent media exposure may prove to be better than through advertising. * Credibility: Since the news seems to have come from an independent unbiased source it appears more authentic. For instance, on 7. 4. 2000 Times of India Delhi edition carries a news item discussing the virtues of Compaq 7800, their latest offering. This naturally will be believed more by a potential buyer than an advertisement for the same product. * Additional Reach: This information reaches even those who otherwise may decide to ignore an advertisement. More so because while reading a newspaper one may decide that he has bought it to read news not ads. * No/ low cost: Thus as explained earlier, when a Fashion columnist covers the show organized by say Ritu Beri, she only extends her courtesy of an invitation card and may be a cocktail party post fashion show. * No Control: Greatest demerit is that we cannot control PR. Thus, it could be negative PR whereby the product may be criticized. The newspaper may decide to ignore the particular brand, since it may not find it worth publicizing. Chapter 2 Understanding PR Today business success depends not just on new and better products but equally on being heard in public forums. As the country begins to develop new rules of the economic game, business needs a credible presence – with customers, employees, shareholders, financers, journalists, government officials and law makers. This will provide the cutting edge to competitiveness. Dealing with the scrutiny of various interest groups, being heard in various forums through public affairs communication, is what Public Relations is all about. The main functional area of Public Relations encompasses the following aims: * Understanding and analyzing public opinion, attitudes and issues which might have an impact on the organisation’s plans and operations. * Counseling organisation’s management on policy decisions, courses of action and communication with regard to organisation’s social responsibilities. * Researching, conducting and evaluating on a continuing basis, programs of action and communication to achieve informed public understanding necessary to the success of an organization. * Planning and implementing the rganisation’s effort to influence or change public policy. * Managing the resources needed to perform all above. Media is the all-pervasive means of building perceptions and images. When a PR program is planned, each medium gets its own individual consideration. In-depth study of the present communication strategy in your organization marks the beginning of a committed relationship. Even specific short term projects involve being responsive and proactive to public opinion. Our expertise in the consultancy arena is an added advantage. The Activities of PR The basic Activities concerned are: * Media Relations * Editorial Services Media Update * Image ; Brand Management * Event Management * Communication Workshops * Government Relations ; Lobbying * Crisis Management * Employee Relations ; Consumer Relations * Advertisement Management * Corporate Films * Investor Relations * Public Opinion ; Market Research MEDIA RELATIONS This is the first step towards being known in the media. For this, their media relation team needs to give that extra push in generating newer media contacts on a regular basis. The stronger the relationship with the media, the easier it gets to get you covered in the publications and electronic media. The main activities pertain to: * Create strategies to effectively work with the media. * Build proactive relationships with the media that benefit the clients. * Plan, publicize and provide services for press conferences and media briefings. * Work on an ongoing basis to position your company in a positive light. EDITORIAL SERVICES This is a very specialized service wherein, after understanding the client requirements, seasoned client servicing and copywriting experts develop editorial write-ups to get printed in the various target publications. The main activities pertain to: Create support products, including fact sheets, brochures and other forms of marketing material. * Develop news releases, news advisories and media kits, in journalism form. * Pen guest commentaries and letters to the editor for submittal. * Write speeches and presentations. MEDIA UPDATE An active PR campaign for a client goes waste, if the media is not informed about the right things at the right time. The me dia update service helps its clients to stay in news always. The main activities pertain to: * Insight on what to expect from the media in its news and editorial coverage. Advance warning on what reporters may ask and how they may ask it. * Timely updation of newsworthy information to the target media. GOVERNMENT RELATIONS ; LOBBYING It is very important to know how to communicate with all levels of government, in ways they appreciate and understand. Whether the political participation at an event is to be catered to, have the intention to reach a politician on an issue, or simply need an appropriate political invitation list, we can provide access to the policy makers. The main activities pertain to: Conduct thorough, accurate research to acquire an in-depth picture of the community and its governmental structure, policies and procedures. * Cultivate and nurture an effective network of community support. * Implement grass-roots and governmental strategies. * Assist with the prepara tion of public presentations. CRISIS COMMUNICATION Crisis management begins with an audit of potential problems caused by internal or external forces. From the audit, we would identify loopholes, develop necessary internal communications procedures and train your management through simulated crisis. The main activities pertain to: Development of emergency response and communications plans. * Advance planning. * Creation of media and community contact directories. * Media training prior to an actual crisis situation. * Crisis management plans that deal with the media. * Consultation and real-time strategic planning during a crisis. * Day-by-day analysis of media coverage. EVENT MANAGEMENT Today the work of PR is not only restricted to the realm of getting coverages only. It has further advanced to create, manage and publicize events for clients, from international launch to national seminars, from social events to cultural evenings. Whether its a large-scale public event or an industry conference, a splashy product launch or a celebrity night, the PR firms handles events with flair. Original ideas and flawless execution are the only accepted standards. From venue recommendations to the invitation list, the final result is that the events produce impressive and measurable results. The main activities pertain to: * Conceptualize and deliver events of any magnitude * Co-ordinate all third party negotiations and vendor arrangements * Design of all invitations * Dispatch and follow-ups of all invitations Arrangement for special guests of honor, celebrities, politicians, etc. COMMUNICATION WORKSHOPS It is highly imperative for the corporate spokesperson, who would be the face of the company he represents to speak out something awkward or unwanted in any corporate interview with the media. The PR objective becomes prominent in designating corporate spokesperson getting to interact with a senior media personality in ord er to brush up their skills in handling various media queries with poise an d elan. The main activities pertain to: * Briefings on how to communicate with the media. * Insight into what to expect from the media. Tips on how to prepare for an interview. * Mock interviews so you can practice techniques needed to succeed. * Talking points that turn your ideas into concise, quotable statements. ADVERTISEMENT MANAGEMENT An important element of public relations can be an advertising program that supports other communications strategies, such as media relations. But, one needs to strategize the media plan so that it can complement the editorial support effectively. The main activities pertain to: * Research advertising potential and recommend outlets. * Create a comprehensive advertising program. * Write copy for print advertising. Produce print advertising. PUBLIC OPINION AND MARKETING RESEARCH Public opinion research and marketing research provide essential information for strategic deci sion making. The in-house expertise and necessary capabilities to provide clients with the best and most useful strategic data possible is the main idea. A effective Pr would recommends a ‘Comprehensive Reputation Audit Assessment Systems’ (CRAAS) which helps us understand the market perception of the client’s strengths, weaknesses, challenges and its positioning in the market, in order to formulate a proper media strategy. The main activities pertain to: * Identify perception parameters * Map your company perception vis-a-vis your competitors. * Strategies media communication based on the positive perception results. IMAGE AND BRAND MANAGEMENT In the emerging marketplace, the corporate brand and image is being dramatically redefined. While the corporate brand is now understood to be a valuable asset, many companies are struggling to realize its full potential. The corporate branding practice is dedicated to developing the corporate brand as a potent and sustainable competitive advantage, and maximizing its utility to our clients. The main activities pertain to: * Brand Development, (research, segmentation, analysis, identity development, strategic planning) * Brand Expression (targeting, messaging, program execution) * Measurement / Program refinement. EMPLOYEE RELATIONS CONSUMER RELATIONS In the battle for share of mind and market, your internal audiences are the front lines. No corporation or organization can hope to communicate persuasively and productively with outside audiences unless and until it has gotten the message to its own employees, distributors and other business partners. The main activities pertain to: Advising clients on internal communication best practices * To providing editorial and graphic design for magazines, newsletters and marketing materials * Bolstering morale through poster and exhibit design. * Newsletters * Consumer Surveys * Consumer oriented Events * Tie ups and Associations INVESTOR RELATIONS SERVICES The investor relations services are designed to increase your market valu e and broaden your shareholder base. The effective PR strategies would make the respective company standout among the thousands of investment opportunities battling for each investors rupees. After extensive market research, developing and communicating a compelling investment thesis for owning the companys Stocks and Securities following the guidelines and rules of SEBI. The main activities pertain to: 1. Financial Messaging 2. General Investor Relations 3. Pre-IPO Communications 4. Mergers and Acquisitions The PR spend The Rieses still see a role for advertising, but primarily as a defense mechanism for established brands and products, not as a builder of new ones. Public relations specifically publicity and the resulting word of mouth are what really build new brands, they maintain. Most industry executives might dismiss that as a gross generalization but all agree that PR is an important and growing tool being increasingly used by marketers. However, both suffered for year. PR spending has long paled compared to ad spending, given the lack of media expense and relative lack of production expense involved. A 2001 survey by Thomas L. Harris/Impulse Research found consumer-products companies, for example, spend about 0. 05% of revenue on PR. Thats a tiny fraction of the 2% to 10% of revenues such companies ordinarily spend on overall marketing expense. The survey also found that marketers cut PR budgets as a percent of sales from 0. 09% to 0. 07% last year, a 29% drop. The percentage of client PR budgets earmarked for product publicity, however, actually went up five points to 23%, even though total spending on product publicity actually went down 10% to $518 million. In India the Public Relations industry reached a major milestone last year in December with the launch and formation of Public Relations Consultants Association of India (PRCAI), an umbrella body representing all the professional consultancies in India. The PRCAI, mooted by a group of seven leading public relations firms, is a pioneering body that will represent the over Rs. 1 billion industry, which employs more than 8,000 professionals today. Union Budget 2006-07: Public Relations firms ready for service tax The public relations fraternity has welcomed Finance Minister P Chidambarams proposal in the Union Budget 2006-07, presented in Parliament on February 28, to formally bring PR services under the service tax net. The Finance Minister also proposed to raise the service tax rate from 10 per cent to 12 per cent and widen the indirect tax net to double the collections to Rs. 4,500 crore in 2006-07. During 2005-06, the government is likely to collect Rs 23,000 crore as against the budget estimate of Rs 17,500 crore. Speaking about the repercussions of service tax on the PR industry, Perfect Relations Cherian said, I believe the move will lead to consolidation among the small and non-organised PR firms because they may find it diffic ult to cope with the service tax burden. These small firms will ultimately be acquired by bigger firms. Chapter 3 Customer Relationship Management in context to Public Relation Customer relationship management (CRM)  is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes- principally  sales activities, but also those for  marketing,  customer service, and  technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs. Chapter 4 The Research A research was conducted for making this thesis a more value addition and to provide a basis to the industry to choose the right mix of communication tool for laying down a more successful business. Based on the questionnaire given below, the research was conducted Research Methodology and Data Sources: The research was started with an Exploratory Research, it included interviews. Exploratory Research seeks to investigate preferences and the impact towards the current business scenario. On the bases of this research various hypothesis was framed and tested on the basis of information collected through a survey. The survey was done on the basis of a questionnaire. The following are the factors have been taken into consideration while seeking out the information for the assessment: Methodology used The data collection tools used was: * Questionnaire Personal Interview The personal interview are based on the question â€Å" Which one do you think is more impactful communication tool and how does it create an impact in the present business scenario? The questionnaire comprising of 12 questions covered all the relevant aspects that were required for the survey among 60 respondents. Demographic Profile| Age group 18 years and aboveGender Male and Fe male| Psychographics profile| All the people who were existing customers of the bank and can give their views on the same to let us know their preference level. Geographic location| Chandni Chowk (Old Delhi) branch of Development Credit Bank| Questionnaire CUSTOMER SERVICE RATING APPEAL TO THE CUSTOMERS Dear Respondent, The objective of this survey is to know the point of views of the costumer about the bank and what do they think and level of satisfaction derived from the bank; this would help us in improving our future services. I would be very grateful to you for filling the questionnaire and being a part of this research PART A QUALITATIVE ASPECTS Sl. No. | Services| Ratings| 1. | Cleanliness, Layout, Access to the entrance,Visibility of Signboards| V. Good| Good| Average| Poor| 2. | Space available for sitting / waiting / writing| V. Good| Good| Average| Poor| 3. | Easy availability of loose pay-in-slips,withdrawal slips, DDs / TTs forms ; challans etc. | V. Good| Good| Average| Poor| 4. | Availability of services of staff members for any enquiry, problems or Guidelines for various deposit schemes, theirAdvantages| V. Good| Good| Average| Poor| 5. | General behaviour of the members of staff| V. Good| Good| Average| Poor| 6. | Availability of services at ComputerisedCounters eg. Knowing the balance, Debit /Credit of instruments etc. and delivery of printed Pass Books / Statements| V. Good| Good| Average| Poor| 7. | Expert services available in handling ofimport / export business| V. Good| Good| Average| Poor| 8. | Compliance of standing instructions| V. Good| Good| Average| Poor| 9. | Availability of Complaint Register on demand| Easily availableon Demand| Not available| 10. | Any complaint lodged by you is still to beredressed. If so please put the date of complaintlodged with the branch| None| Not attended (putdate of lodgementof complaint)| B. Quantitative Aspect Sl. No. Staff initiative to minimise waiting hours of the customers at the Counter| | | | 1. | Payment of Cash, Cheques, Demand Drafts| within 15mts. | 15-30mts. | More than30 mts. | 2. | Receipt of Cash in the accounts / purchase ofDDs and in other accounts| within 15mts. | 15-30mts. | More than30 mts. | 3. | Delivery of Demand Drafts / Pay Orders / BankOrders| within 20mts. | 20-30mts. | More than30 mts. | 4. | Delivery of Fixed Deposit Receipts| within 20mts. | 20-30mts. | More than30 mts. | 5. | Updating of Savings / RD Pass Books (Whereentries are not more)| Within15 mts. | 15-30mts. Morethan 30mts. | Morethan 1day| 6. | Issue of Cheque Books in Current / SB a/cs| Within15 mts. | 15-30mts. | Morethan 30mts. | Morethan 1day| 7. | Issue of Statement of Accounts (Manual)| Within 7days| 7-15 days| More than15 days| 8. | Issue of Statements of Acc ounts / Pass Books(on Computers)| Instantly| More than30 mts. | More than1 hour| Findings and Analysis PART A QUALITATIVE ASPECTS Question 1: Cleanliness, Layout, and Access to the entrance, Visibility of Signboards? 69%+25% of people believe on clean layout of the bank Question 2: Space available for sitting / waiting / writing 5%+45% of people believe in space availability of the bank Question 3: Easy availability of loose pay-in-slips, withdrawal slips, DDs / TTs forms ; challans 80% of customer can easily find the required documentations Question 4: Availability of services of staff members for any enquiry, problems or Guidelines for various deposit schemes, their Advantages Question 5: General behavior of the members of staff In both the questions the respondents likes the way they are treated Question 6: Availability of services at Computerized Counters eg. Knowing the balance, Debit /Credit of instruments etc. and delivery of printed Pass Books / Statements The evidences ar e easy to submerge Question 7: Expert services available in handling of import / export business As per requirement customers availing import export services have responded well Question 8: Compliance of standing instructions If possible all complaints are taken on vain Question 9: Availability of Complaint Register on demand Every complain is registered Question 10: Any complaint lodged by you is still to be redressed. If so please put the date of complaint lodged with the branch Every registered complain is solved PART B QUANTITATIVE ASPECTS Question 1: Payment of Cash, Cheques, Demand Drafts Only 2% of bills are not served well Question 2: Receipt of Cash in the accounts / purchase of DDs and in other accounts To maintain the regular cash equity balance Question 3: Delivery of Demand Drafts / Pay Orders / Bank Orders Safe delivery leads safe deposits Question 4: Delivery of Fixed Deposit Receipts With 7. 75% of interest rate on f. ds Question 5: Updating of Savings / RD Pass Books (Where entries are not more) Machines lead to mass and efficient production and services Question 6: Issue of Cheque Books in Current / SB a/cs Question 7: Issue of Cheque Books in Current / SB a/cs Question 8: Issue of Statements of Accounts / Pass Books (on Computers) Desperate times need desperate measures Interviews The personal interview is based on the question â€Å"Which one do you think is more impactful communication tool and how does it create an impact in the present business scenario? † Out of all the interviews, few of the worth mentioning COMMENTS are given as follows. ‘I think D. C. B is more effective since it concentrates on their present customer so well that they can reach a wider mass through word of mouth. If a company want to make itself and its product and services prominent in the market vis a vis its competitors, it should be able to communicate it to the target audience. If you consider this fact that India, is widely a rural country and a huge part of the population is illiterate, you can reach them through attractive and pictorial cum sound based advertisement. Thus, I think the company has a potential to grow and be more effective. ’ Mrs. Gurdeep Kaur Housewife ‘I think today Development Credit bank can do more than just what they are doing. An Advertising can deliver the message to the target audience in a more prominent way that PR. A Company should be in the position to adopt the best communication tool for itself . Although I have seen a couple of advertisements of the bank in the local newspapers but it would be better that the company take a step ahead and work on a better mass media. The present business scenario is very complex, yet interesting. So to keep pace with it as well as the competitiveness, the companies needs to make the right choice’ Ravi Perti Client Servicing, Adcon Services. Comments besides the questionnaire and the inteview Mr. Ashis Nigam: finds the bank to be very good as has recently shifted from H. D. F. C Mr. Bhandari, Medi Slabs: has the best experience in the online banking Mr. Manu Jain: finds staff to be less White Paper On Daily Rituals of the World A recent study by ad agency BBDO Human beings are creatures of habit- the morning coffee with two sugars, the post-lunch brush and floss, the bedtime yoga routine with lights dimmed. Advertisers, on the other hand, often try to break those habits by wedging new products and services into various parts of the day. Now comes ad giant BBDO Worldwide with its latest weapon to help clients get an edge: An extensive global study of daily rituals. Unlike habits or routines, which may be ingrained but carry no emotional meaning, a ritual is described in the study as a defined series of actions that helps us transform from one emotional state to another. Many of those actions involve favorite things, naturally, and BBDOs hope is that the data will help clients insert their products into those rituals. We didnt have categories or brands in mind, says Tracy Lovatt, director of behavioral planning at BBDO North America. We wanted to study the power of rituals in our lives. The study comes at a time when ad agencies are struggling to find new ways to reach customers, and emphasize the value of their work to clients. This is another example of how the richest source of insight comes from observing behavior, says BBDO President and Chief Executive Andrew Robertson. Making Meaning But rituals are something many associate with rites of passage- marriage, death, even the transition to a new season. BBDO, in contrast, came up with five t hat occur every day in every part of the world: * preparing for battle (the morning ritual), * feasting (reconnecting with your tribe over food), * sexing up (primping), returning to camp (leaving the work place), and * Protecting yourself for the future (the ritual before bed). As part of the study, researchers asked more than 5,000 people in 21 countries how they behave during these five transitional periods of the day. While people in every culture report engaging in rituals for similar reasons, they approach them quite differently. About 41% of Chinese respondents said they schedule sex, for example, while only 3% of Russians do- and 7% of Americans. Nightly Lockdown Fully 44% of Brazilians read in the bathroom, according to the study; in Saudi Arabia, 10% of respondents do. More than half of all Indian respondents surf the Web before leaving the house, while less than one-third of Americans or Canadians do. About 80% of Saudi Arabians pray or meditate before work; in Germany, 3% of respondents do. The rituals that are easiest to understand occur in the morning and evening. Marketers have long appreciated the value of getting a foothold in the tightly scheduled morning ritual, when people tend to stick with a routine and a particular set of products. BBDO participants reported doing an average of seven activities in under an hour, from brushing their teeth and drinking coffee to checking -mail (participants between the ages of 60 and 70 reported the highest rate of e-mail use). BBDO dubbed the period before bed protecting yourself for the future. Thats because the survey found people in self-preservation mode, as they went about locking windows and doors, applying wrinkle cream, and selecting clothes or armor for the next day. Its a brief period, but al so the perfect time to find customers at their most vulnerable. As BBDOs Robertson, a former insurance salesman, puts it: If there was some way to be in the home as people are going through lockdown, you could probably sell a lot of insurance. Broad Categories When it comes to rituals in the middle of the day, the surveys results are less conclusive. That might have to do with the categories BBDO settled on. Feasting, for example, is described as pleasurable and indulgent†¦the ritual that reunites us with our tribes. But the frequency with which people feast vs. simply eating something to stave off hunger isnt clear, and anyone who has organized a midweek meal with busy kids knows that indulgent may not be the best way to characterize the mood. Everyone, too, understands the elaborate preparations that go into sexing up. But the category is a catch-all for everything from teenage girls e-mailing each other to find out what theyre going to wear. Returning to camp, meanwhile, ca n mean anything from sharing martinis with friends to staring zombie-like at the TV with a bag of chips in hand. Watching TV also creeps into both the morning and evening rituals, as do other habits- this perhaps means the same activity serves different purposes at different hours of the day. Even so, marketers may find BBDOs results help them tailor their approach to consumers. For instance, cultures in which a high proportion of people eat on their way to work, such as China, could be more open to portable breakfast food than those that dont, such as Spain. While everybody showers or bathes, a shower gel aimed at Polish consumers might emphasize relaxing qualities, as 84% of them shower at night. A more invigorating message might work better with the 92% of Mexicans who shower or bathe in the morning. Knowing that women in Colombia, Brazil, and Japan apply makeup in their car at twice the global rate could prompt a new approach to the design and marketing of cosmetics. Breaking the Code The challenge is that most consumers are loyal to particular products and patterns, making it tough for marketers to become part of a ritual if another brand is already there. Americans, in particular, said they use the same products every morning, though theyre more flexible about what they use at night. Russians are less predictable- only half of them use the same products as part of their morning ritual, and 19% of them use the same products before going to bed. If theres one constant around the world, its this: Almost everyone gets irritated when their rituals are disrupted. How will clients see the work? BBDO has presented the findings to several so far, and some were willing to share a few comments with Business Week. YUM! Brands Chairman and CEO David Novak, who calls his company maniacal about insight-driven marketing, says the study will provide a fresh, new lens to uncover those insights that lead to positive and lasting changes in consumer behavior. Pepsi-Cola North America Chief Marketing Officer Cie Nicholson called the study intriguing, because we can learn how to build our brands share of life, not just share of market. For Scott Aakre, a vice-president at Hormel Foods (HRL), the Holy Grail is to find a way to break the code and fit into one of these five universal routines sowe might be able to build lifelong relationships between our brands and consumers. Thats a tough challenge. HERE AT DEVELOPMENT CREDIT BANK WE BELIEVE.